Digital Marketing Executive - Richmond Villages
Job Description:

HYBRID ROLE - WEEKLY TRAVEL TO OUR 10 DIFFERENT RICHMOND VILLAGE SITES WITH 2-3 DAYS WORKING FROM HOME

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose - helping people live longer, healthier, happier lives and making a better world.
No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day, by helping shape the strategic direction of our business around the world.

ROLE OVERVIEW

This Digital Marketing role offers you the chance to shape the entire digital landscape for our 10 Richmond Villages. Beyond social media, you’ll take full ownership of crafting and executing innovative digital strategies. From managing and creating dynamic content for platforms like Facebook, TikTok, LinkedIn, and Instagram, to overseeing our broader online presence, your expertise will ensure the villages shine across the digital realm.

WHAT YOU’LL DO:

• Manage quarterly campaign planning and content across all digital marketing channels alongside Marketing Manager and Senior Marketing Executive
• Attend our villages on a weekly basis to capture engaging content, photography of our properties and facilities, film case studies, tours and events.
• Lead on the development of our digital marketing strategy across all channels
• Ongoing posts across all of our social channels, focusing on key pillars including but not limited to featuring our properties, care home, resident case studies, activities and events, special offers, awards and Village news
• Set up engaging paid social campaigns on Meta with acute attention to detail on our target demographic and key areas
• Mentor and work alongside Marketing Assistant taking support with tasks, where required
• Forecast and monitor digital performance trends
• Measure ROI and KPIs
• Manage the website and portal platforms, optimising performance and demonstrating results through analytics
• Work with the Web Team to optimise the customer journey of our website and developing new propositions
• Create regular blogs, capitalising on key words and continually improving SEO through our website
• Oversee and liaise with third party platform / agency providers
• Lead weekly / monthly digital monitoring calls
• Develop and execute email marketing campaigns to nurture leads and promote special offers, events, news and services.
• Manage email lists and segmentation, tracking campaign performance.
• Prepare reports and dashboards to communicate campaign results and identify areas for improvement.
• Lead social media training for internal staff
• Build social media content calendar leveraging key awareness days, highlighting the communities within our villages, the activities, the staff and our residents
• Work with external agencies on paid advertising activity
• Analyse our competitor domains to provide insight and opportunities for growth, researching new trends and strategies to improve our rankings
• Develop imagery and infographics to convey messaging across all digital platforms
• Define and develop relevant metrics and KPIs to measure the performance of digital marketing activities, including use of google analytics and social media analytics
• Other ad hoc duties as required at Richmond Villages