PERSONAL REQUIREMENTS:

· Prior experience in digital marketing in either an airline, travel organisation or agency
· A good understanding of digital marketing performance metrics, techniques and campaigns will be required.
· Strong planning and organising skills
· Excellent communication and interpersonal skills
· Positive attitude and results focused
· Good analytical skills
· Self-motivated and fully accountable
· Ability to work independently and as part of a team
· Fluency in English; other languages desirable
Candidate must be eligible to work in the UK.
This position is permanent with standard office hours 0900-1730.
If you are interested in applying for this role, then please forward your CV and quote reference number 284.
Only successful candidates will be contacted.
Job Types: Full-time, Permanent
Pay: £30,000.00-£35,000.00 per year

Benefits:

• Free or subsidised travel
• Life insurance

Schedule:

• Monday to Friday

Work Location: In person
Application deadline: 28/03/2025
Reference ID: Ref 28

PURPOSE OF ROLE:

To support Singapore Airlines E-Commerce & Direct Marketing efforts from the UK & Ireland, coordinating commercial objectives for the SIA brand through digital marketing and direct engagement campaigns in conjunction with Regional Digital Marketing Department Europe [RDMD].

DUTIES & RESPONSIBILITIES:

• Perform webmaster duties for singaporeair.com (SAA) UK & Ireland.
• Support local content marketing initiatives to maximize organic traffic to our corporate website.
• Assist the team in the creation and implementation of new Direct Marketing initiatives alongside overall Marketing Development MOU campaigns.
• Coordinate campaign planning, execution and reporting of campaigns via RDMD to achieve commercial objectives.
• Coordinate UK social media activities with RDMD, providing local insights.
• Coordinate in the creation of new digital marketing assets, assisting with creative adaptations.
• Assist in marketing and developing the KrisFlyer and any other customer data program to engage with current members and grow UK/I membership.
• Support Loyalty Marketing Executive in the creation and implementation of eDM communications for UK & Ireland.
• Assist with the coordination of online budgets ensuring payments are handled efficiently.
• Assist with the coordination of affiliate marketing.
• Assist the team in the activation of Head Office / Regional Office led initiatives.
• Perform other administrative tasks assigned such as ad-hoc special projects.
• Provide cover for other team members during periods of absence.