• Job Reference: 1557937265-2
• Date Posted: 24 January 2025
• Recruiter: Spectrum Fibre Limited T/A Ogi
• Location: City, Cardiff
• Salary: £28,000 to £30,000
• Sector: Business development, Creative & design, Marketing, Print
• Job Type: Permanent

ABOUT YOU

We re looking for someone with a real passion for digital marketing and solid experience in a similar role, ready to build on their skills in a dynamic environment. You ll bring fresh ideas and creativity, always striving to deliver innovative, data-driven campaigns that resonate across digital and traditional channels.
You ll thrive in a fast-paced setting, balancing multiple projects and tight deadlines, while using your analytical skills to refine campaign performance and make strategic decisions that drive engagement and conversions.
Collaboration is key, and you ll enjoy working with teams across the business, as well as external agencies, to ensure every campaign reflects Ogi s unique tone of voice and high creative standards. If you re excited to contribute to transforming Wales s digital landscape in a supportive and dynamic team, this could be the perfect opportunity for you!
In terms of skills and attributes, we re looking for:
Proven experience in digital marketing channels like PPC, paid social, and eCRM, with a track record of managing digital campaigns to drive engagement and conversions.
Familiarity with performance tracking tools such as Google Ads, Meta Ads Manager, GA4, WordPress, and email marketing platforms.
Strong copywriting and editing skills you ll be able to craft engaging content and simplify complex ideas for diverse audiences.
Knowledge of GDPR and compliance regulations, alongside experience in database management and customer segmentation.
A collaborative team player, comfortable liaising with internal teams and external agencies.

WHAT YOU LL BE DOING

This role is all about delivering results and supporting the Marketing Manager to execute Ogi s acquisition marketing strategy. You ll play a key role in crafting campaigns that cut through the noise, driving pre-registrations, leads, and conversions all while maintaining and enhancing our positive brand reputation.

DAY-TO-DAY, YOUR RESPONSIBILITIES WILL INCLUDE:

Assisting with the planning and execution of digital marketing campaigns across paid social, PPC, affiliate marketing, and eCRM, ensuring performance optimisation.
Driving highly targeted campaigns across digital, print, and out-of-home channels to boost engagement and conversions, while reducing costs like CPC and CPL.
Monitoring campaign metrics and providing insights to improve performance and ROI.
Supporting website content optimisation for SEO, user experience, and lead generation.
Helping grow and manage Ogi s customer database, ensuring GDPR compliance and implementing segmentation strategies.
Developing and executing email marketing campaigns, with a focus on content, segmentation, and engagement tracking.
Collaborating with the Brand Marketing team and external agencies to ensure campaign alignment with Ogi s creative standards.
Occasionally representing Ogi at community and stakeholder events.
Ensuring all marketing activities comply with GDPR and industry regulations, and tracking key performance indicators.
Supporting external agencies and freelancers to ensure timely campaign delivery.