About Us: The Wourth group was established in April 2024 and is the new company name for the group comprising a number of successful lifestyle brands targeting the valuable over 50s consumer, including Hotter.
Hotter Shoes is dedicated to creating a premium collection of footwear that’s packed full of style, comfort and versatility, so you can be confident that whatever you’ve got planned, you’re sure to find the style for you. Find your perfect fit thanks to half sizes and a choice of fitting options, taking your pick from sandals, boots, shoes, heels, trainers or even cosy slippers.
Location: Hotter Shoes LTD Skelmersdale, WN8 9PT

TECHNICAL / PROFESSIONAL QUALIFICATIONS:

• Educated to a Bachelors degree in Marketing (desirable)

KEY RESPONSIBILITIES:

• Develop and implement strategies across all digital channels including CRM & paid digital channels
• Work with the creative and brand teams to ensure consistency with brand guidelines and creative delivered to a high standard and in line with agreed plans.
• Present finalised plans to the Marketing Manager / wider leadership team for sign off.
• Own and execute the signed off plans, ensuring they are delivered on time.
• Brief relevant internal and external stakeholders on agreed plans and ensure subsequent changes are communicated quickly and efficiently.
• Work with internal stakeholders and external agencies to continually improve the ROI / CPA of marketing activity.
• Collaborate with the wider marketing team to ensure a positive working process.
• Make recommendations to influence the wider budgeting process.
• Set up & test promotional codes for any marketing activity.
• Accurately track performance and create reporting, analysis & insights to be shared with internal and external stakeholders.
• Monitor and report on key competitor activity.
• Adopt a test and learn mentality whilst testing new innovative ideas to drive performance