Digital Marketing Expert – Email, LinkedIn & Webinar Execution at BigStep Technologies Pvt Ltd

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

09 Feb, 26

Salary

0.0

Posted On

11 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, LinkedIn Outreach, Webinar Execution, B2B Marketing, Campaign Optimization, Lead Generation, Communication Skills, Automation Tools, Analytics, AI Tools, Lead Nurturing, Event-Based Marketing, Collaboration, Audience Engagement, Digital Marketing, Content Management

Industry

Software Development

Description

About BigStep Technologies BigStep Technologies is a leading Outsourced Software Product Development and Applied AI Engineering company. For over 17 years, we’ve partnered with global startups and enterprises to build custom software products, AI solutions, intelligent agents, and agentic workflows. We help businesses embrace digital transformation through cutting-edge technology, design, and innovation. Role Overview We are seeking a Digital Marketing Expert with hands-on experience in Email Marketing, LinkedIn Outreach, and Webinar Execution. The ideal candidate will be a growth-driven professional who understands B2B marketing, campaign optimization, and event-based marketing. You will collaborate closely with cross-functional teams to execute impactful campaigns that engage enterprise audiences and drive lead generation. Key Responsibilities - Plan and execute targeted Email and LinkedIn outreach campaigns to generate qualified leads for the sales team. - Create and manage personalized outreach sequences, follow-ups, and ICP-based messaging. - Utilize enrichment and automation tools such as Apollo, Instantly, Relevance AI, n8n, and HubSpot to enhance campaign efficiency. - Plan, coordinate, and execute webinars — managing audience outreach, registrations, live sessions, and post-event follow-ups. - Collaborate with the sales, content, and design teams to ensure consistent messaging across all marketing initiatives. - Track and analyze campaign metrics including open rates, reply rates, and conversions, and implement optimizations to improve ROI. - Stay updated with the latest trends in AI-powered marketing, outreach automation, and B2B lead generation. Required Skills & Experience - Minimum 3 years of experience in B2B Email & LinkedIn marketing within the IT / SaaS / Digital Services domain. - Proven experience in webinar planning, coordination, and audience engagement. - Excellent written and verbal communication skills with the ability to craft persuasive outreach messages. - Proficient in email, automation, analytics, and AI tools like Apollo, HubSpot, Zapier, Looker Studio, and ChatGPT, with strong expertise in lead nurturing and campaign automation. Why Join BigStep Technologies - Be part of a fast-paced, AI-first organization shaping the future of intelligent enterprise systems. - Collaborate with a talented global team across AI, software, and digital marketing initiatives. - Get the opportunity to own and execute high-impact campaigns and webinars for a global audience. - Enjoy competitive compensation, continuous learning opportunities, and a culture that values innovation and growth.

Responsibilities

The Digital Marketing Expert will plan and execute targeted Email and LinkedIn outreach campaigns to generate qualified leads for the sales team. Additionally, they will coordinate and execute webinars, managing all aspects from audience outreach to post-event follow-ups.