Job Description

Roles & Responsibilities

• Develop and execute digital marketing strategies focused on generating qualified leads and business enquiries.
• Plan, launch, manage and optimise campaigns across Google Ads and Meta Ads.
• Manage advertising budgets and monitor campaign performance, cost per lead and conversion rates.
• Identify and target relevant audiences, particularly high-value and international audiences.
• Conduct keyword research and implement SEO strategies to improve organic rankings and qualified website traffic.
• Coordinate with the content and web teams to develop landing pages and content that generate enquiries.
• Optimise landing pages, lead forms, website funnels and WhatsApp enquiry journeys to improve conversions.
• Conduct A/B testing of advertisements, creatives, landing pages, messaging and offers.
• Set up and monitor conversion tracking using GA4, Google Tag Manager and Meta tracking tools.
• Monitor website traffic, leads, qualified leads and campaign performance and prepare regular reports.
• Coordinate with the sales team to analyse lead quality, understand customer feedback and improve targeting and campaign performance.
• Track the complete lead journey from enquiry to conversion and identify opportunities for improvement.
• Manage and optimise campaigns across additional platforms such as LinkedIn and TikTok when required.
• Stay updated with the latest digital marketing trends, advertising platforms, SEO practices and industry developments.
• Ensure that all digital marketing activities comply with relevant UAE regulations and advertising platform policies.
• Continuously identify new opportunities to improve lead generation, website performance and overall digital acquisition.

Desired Candidate Profile

• 3+ years of experience in digital marketing, performance marketing or lead generation.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven experience in generating qualified leads for high-ticket products or services.
• Experience managing advertising budgets and optimising campaigns based on performance and ROI.
• Strong knowledge of SEO, keyword research, Google Analytics 4 and Google Search Console.
• Practical experience with Google Tag Manager, conversion tracking and remarketing.
• Experience with LinkedIn Ads and TikTok Ads will be an advantage.
• Experience with CRM platforms such as HubSpot, Salesforce, Zoho or similar is preferred.
• Ability to analyse campaign data and make data-driven marketing decisions.
• Experience working with landing pages, WordPress or similar website platforms.
• Strong understanding of lead funnels, conversion optimisation and customer journeys.
• Experience targeting affluent, international or high-value customer segments is an advantage.
• Excellent written and verbal English communication skills.
• Knowledge of Arabic, French, or Hindi will be an advantage.
• Candidates must be currently based in the UAE.
• Google Ads, Meta or other relevant digital marketing certifications will be an added advantage.
• Strong communication, analytical, creative and problem-solving skills.
• Ability to work closely with the sales team and take ownership of lead quality and campaign performance.
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