JOB SUMMARY:

We are seeking a results-driven Digital Marketing Expert to lead and execute our online marketing efforts. You will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels. The ideal candidate has a strong grasp of current marketing tools and strategies and can lead integrated digital marketing campaigns from concept to execution.

REQUIREMENTS:

• Proven experience as a Digital Marketing Specialist, Marketing Manager, or similar role.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Experience with SEO/SEM, Google Analytics, Google Ads, Facebook/Instagram Ads, and email marketing platforms.
• Hands-on experience with tools such as Google Search Console, Tag Manager, Ahrefs/SEMrush, HubSpot, etc.
• Solid knowledge of website and marketing analytics tools.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

PREFERRED SKILLS:

• Experience with marketing automation and CRM tools.
• Basic knowledge of HTML/CSS and website content management systems (e.g., WordPress).
• Graphic design or video editing skills are a plus.
• Google Ads or Meta Blueprint certifications are a bonus.

• Develop and manage digital marketing campaigns across SEO, SEM, email, social media, and display advertising.
• Optimize content for the website and social media platforms (organic and paid).
• Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure A/B testing and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Manage and improve lead generation campaigns.
• Stay up-to-date with the latest digital marketing trends and best practices.