Digital Marketing Generalist at Coker Tire Company

Chattanooga, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Apr, 26

Salary

0.0

Posted On

29 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SEO, SEM, Email Marketing, Social Media, Content Creation, Data Analysis, Reporting, Project Management, Communication, HTML, CSS, Microsoft Office, Google Analytics, Market Research, Detail-Oriented, Dependable

Industry

Motor Vehicle Parts Manufacturing

Description

Description Job Summary We are seeking a motivated Digital Marketing Generalist to join our team and support efforts to grow our brand presence and generate leads. In this role, you will assist with the planning, execution, and tracking of digital marketing activities across multiple online channels. The ideal candidate has a foundational understanding of digital marketing, an eagerness to learn, and an interest in developing skills across a variety of digital disciplines while staying current with industry trends. Reports to Senior Marketing Manager Essential Functions · Campaign & Email Coordination: Assist in the execution of digital marketing campaigns across SEO/SEM, email, social media, and display advertising under the direction of senior team members. · Loyalty Program Support: Help track and report on customer loyalty program activities and performance. · Content Creation: Support the creation, editing, and publishing of content for websites, blogs, and social media platforms while maintaining consistent brand messaging. · SEO & Web Optimization: Assist with keyword research, basic on-page SEO updates, and content changes to support organic search performance. · Data Analysis & Reporting: Collect and organize performance data (KPIs, ROI, engagement metrics) using tools such as Google Analytics to support reporting and optimization efforts. · Technical Assistance: Assist with social and website content, landing page creation, and basic HTML/CSS updates. · Internal Communication Communicate project updates with internal stakeholders, gather feedback and approvals, and help relay information to team members. · Project Support Takes Lead and/or assists on Special Projects related to Sales, Marketing, and Events, as assigned/needed. · Budget & Inventory Support Help track project and event expenses, identify cost-saving opportunities, and assist with inventory coordination of materials and supplies. · Market Research: Monitor competitor activity and industry trends to identify opportunities. Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Physical Demands The individual in this position will spend several hours sitting and using office equipment and computers, which can cause muscle strain. He/she may also have to do some light lifting of supplies and materials from time to time. Schedule and Availability This position is primarily on-site, with the option to work remotely up to one (1) day per week, subject to supervisor approval after completing 6 month work period. Unless otherwise arranged with the supervisor, the individual in this role is expected to work a full-time schedule during the company’s standard business hours. Occasional after-hours work may be required during special events. Travel No travel is expected for this position, but should it be necessary, it would not exceed 10%. Requirements Key skills and competencies of the position include, but are not limited to: · Familiarity with digital marketing concepts such as social media, email marketing, SEO/SEM, and paid advertising, with a willingness to learn and grow in these areas. · Ability to manage multiple tasks, follow timelines, and support projects related to marketing campaigns, events, and materials. · Comfortable working with basic reports, spreadsheets, and marketing tools; exposure to analytics or AI tools is a plus but not required. · Dependable, detail-oriented, and committed to completing assigned tasks accurately and on time. · Strong written and verbal communication skills, with the ability to work collaboratively with team members and follow direction. Qualifications, Education and Experience · Bachelor’s Degree in Marketing, Business, or equivalent experience preferred · 2-4 years of experience · Proficient in Microsoft Office Programs – Excel, Word, PowerPoint · Experience with Google Analytics, a plus. · Proficient computer skills and communication skills required, written and oral

Responsibilities

The Digital Marketing Generalist will assist in planning, executing, and tracking digital marketing activities across various online channels. Responsibilities include campaign coordination, content creation, SEO support, and data analysis.