Digital Marketing at Globe Life AIL - Cassidy Griffin

Paltamo, Kainuu, Finland -

Full Time

Start Date

Immediate

Expiry Date

25 Apr, 26

Salary

0.0

Posted On

25 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Paid Media, Social Media, Email Marketing, Analytics, SEO, Website Optimization, Performance Tracking, Budget Management, Communication, Collaboration, Campaign Planning, Data Analysis, CRO, Lead Nurturing, Performance Reporting

Industry

technology;Information and Internet

Description

Job Overview: We are seeking a hands-on Digital Marketing who will own and execute the full digital marketing function, while working very closely with the Head of Marketing to ensure alignment with overall marketing strategy, brand direction, and business objectives. Qualifications/certifications/skillset : 7–10+ years of hands-on digital marketing experience Strong track record of execution as well as strategic contribution Deep hands-on knowledge of paid media, social, email, and analytics Strong understanding of SEO, website optimization, and performance tracking Ability to manage budgets and report ROI clearly Excellent communication and collaboration skills Duties & Responsibilities: Translate the overall marketing and brand strategy into clear digital plans and channel strategies Define digital priorities, timelines, and KPIs in alignment with business objectives Contribute to campaign ideation and go-to-market planning from a digital perspective Continuously review performance and recommend strategic adjustments Plan, execute, and optimize all digital marketing activities, including but not limited to: Paid Media Set up, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and other relevant platforms Manage budgets, bidding strategies, targeting, creatives, and performance optimization Continuously test and refine campaigns to improve ROAS, CPA, and conversion rates Organic & Social Plan and manage social media calendars in line with brand and campaign priorities Publish, optimize, and monitor social content Track engagement, reach, and growth, and refine approach based on performance Email & Lifecycle Marketing Plan and execute email campaigns and basic automations Support lead nurturing, retention, and re-engagement initiatives Monitor open rates, CTRs, and conversions Website & Landing Pages Own website and landing page updates related to campaigns and performance Optimize copy, structure, and conversion elements Ensure pages are aligned with campaign objectives and user journeys SEO & CRO Implement on-page SEO best practices in collaboration with content or tech teams Identify CRO opportunities based on funnel and behavior analysis Coordinate with Product and Technology teams on specific, performance-related needs, including: Website and landing page performance improvements Analytics, tracking, tagging, and data accuracy Support for major campaigns, launches, or feature rollouts Provide clear, data-backed recommendations to guide prioritization and implementation Define, track, and own digital marketing KPIs across all channels Build and maintain dashboards and regular performance reports Translate data into actionable insights and recommendations for the Head of Marketing and relevant stakeholders Identify growth opportunities, risks, and areas for optimization Ensure all digital executions follow brand guidelines and approved messaging Support integrated campaigns and launches across digital touchpoints Coordinate approvals and alignment with the Head of Marketing Manage external agencies, freelancers, or platforms when required Brief, review, and evaluate external partners’ output Recommend and manage digital tools to improve efficiency and performance Ensure effective use of digital marketing budgets

Responsibilities

The Digital Marketing role involves translating marketing strategies into digital plans and executing various digital marketing activities. Responsibilities include managing paid media campaigns, social media, email marketing, and website optimization.