Digital Marketing / Growth & Demand Generation (B2B) - specialist at Flight Centre

Mumbai City, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

16 Jun, 26

Salary

0.0

Posted On

18 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Growth, Demand Generation, Paid Media, Social Media, Email Marketing, SEO, Website Management, Campaign Workflow Management, Performance Monitoring, Attribution Analysis, Content Planning, Cross-functional Collaboration, Campaign Toolkits, Performance Benchmarks, CRM

Industry

Travel Arrangements

Description

[https://publicstorage.dc2.pageuppeople.com/889/ProviderAsset/cc20b1f4-6d8a-4140-99ff-ccb5fae7e81c.png] Hello, FCM part of FTCG is one of the world’s largest travel management companies and a trusted partner for nationals and multinational companies. With a 24/7 reach in 97 countries, FCM’s flexible technology anticipates and solves client needs, supported by experts who provide in-depth local knowledge and duty of care as part of the ultimate personalised business travel experience. As part of the ASX-listed Flight Centre Travel Group, FCM delivers the best market-wide rates, unique added-value benefits, and exclusive solutions. Winner of the World's Leading Travel Management Company Award at the WTM for nine consecutive years (2019-2011), FCM is constantly transforming the business of travel through its empowered and accountable people who deliver 24/7 service and are available online and offline. FCM has won the coveted Great Place to Work certification for the fifth time! FCM Travel India is one of India’s Top 100 Great Mid-size Workplaces 2024 and the Best in Professional Services. A leader in the travel tech space, FCM has proprietary client solutions. FCM provides specialist services via FCM Consulting and FCM Meetings & Events. Day in the life: Growth & Demand Digital Execution •Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website in partnership with relevant channel owners. •Manage day-to-day operations of campaign workflows including asset coordination, QA, testing, and reporting. •Monitor and optimise paid channel performance in collaboration with brand and paid media teams. •Work with automation & CRM campaign specialists to build and optimise nurture flows and triggered campaigns Performance Monitoring & Reporting •Provide campaign reporting and insights, tracking metrics such as MQLs, CTR, conversions, and lead quality. •Support attribution analysis and reporting alignment with marketing and sales stakeholders. SEO & Organic Support •Contribute to SEO strategy implementation and content planning in alignment with broader marketing initiatives. •Support the planning and coordination of organic social content, ensuring alignment with paid and campaign goals. Collaboration & Campaign Support •Collaborate cross-functionally with content, brand, sales and product teams to ensure campaign alignment. •Assist in managing campaign plans and contribute to campaign post-mortems and optimisation planning. Enablement & Best Practice Sharing •Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands. . You'll be perfect for the role if you have: * 3–5 years experience in digital marketing, performance media or demand generation roles within a B2B environment. * Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and campaign reporting platforms. * Experience working cross-functionally in matrixed or global teams. * Understanding of digital campaign KPIs and basic attribution models. * Strong attention to detail, time management and communication skills. * Minimum Bachelors Degree in Business, Marketing, Digital Marketing. Certification in relevant platforms such as Google, Meta, LinkedIn product suites . Work Perks! - What’s in it for you: FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm. You will be rewarded with competitive market salary. You will also be equipped with relevant training courses and tools to set you up for success with endless career advancement and job opportunities all over the world. Market Aligned remuneration structure and a highly competitive salary Fun and Energetic culture: At the heart of everything we do at FCM is a desire to have fun and be yourself Work life Balance: We believe in “No Leave = No Life” So have your own travel adventures with paid annual leave Great place to work - Recognized as a top workplace for 5 consecutive years, which is a testimonial of our commitment towards our people Wellbeing Focus - We take care of our employees with comprehensive medical coverage, accidental insurance, and term insurance for the well-being of our people Parental Leave: We ensure that you can spend quality time with your growing family Travel perks: You'll have access to plenty of industry discounts to ensure you continue to broaden your horizons A career, not a job: We believe in our people brightness of future. As a high growth company, you will have the opportunity to advance your career in any direction you choose whether that is locally or globally Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it! Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service. We value you... Flight Centre Travel Group is committed to creating an inclusive and diverse workplace that supports your unique identity to create better, safer experiences for everyone. We encourage you to come as you are; to foster inclusivity and collaboration. We celebrate you. Who we are... Since our beginning, our vision has always been to open up the world for those who want to see. As a global travel retailer, our people come from all different backgrounds, and our connections spread to the far reaches of the globe - 20+ countries and counting! Together, we are a family (we call ourselves Flighties). We offer genuine opportunities for people to grow and evolve. We embrace new experiences, we celebrate the wins, seize all opportunities, and empower all of our people to find their Brightness of Future. We encourage you to DREAM BIG through collaboration and innovation, and make sure you are supported to make incredible ideas a reality. Together, we deliver quality, innovative solutions that delight our customers and achieve our strategic priorities. #LI-RL1#FCMIN#LI-Onsite Irreverence. Ownership. Egalitarianism [https://publicstorage.dc2.pageuppeople.com/889/ProviderAsset/scribble/cd987c31-5194-41a0-9bd2-60939d85952e.png]

Responsibilities

This role involves supporting the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website, while managing day-to-day campaign operations including asset coordination, testing, and reporting. The specialist will also monitor paid channel performance, optimize nurture flows, and provide campaign reporting and insights tracking metrics like MQLs and CTR.