Role: Digital Marketing Lead
Reports to: Head of Marketing
Direct Reports: 3x
We’re looking for a thoughtful, collaborative Digital Marketing Lead to help shape our digital strategy and guide a small, capable team across CRM, SEO, and content. This role sits at the heart of our marketing function, working closely with the Head of Marketing and Ecommerce & Merchandising Manager to deliver meaningful impact.
If you’re currently working as a Digital Marketing Executive or Specialist and are ready to step into a leadership role, this could be the ideal next move. We’re looking for someone who’s as passionate about people and purpose as they are about performance.
If you are excited about the role but feel you may not meet every requirement, we still encourage you to apply. We value potential, mindset, and a willingness to learn just as much as prior experience.

EXPERIENCE

While you don’t have to be an expert in each area of performance marketing, you’ll need a solid understanding of SEO, PPC, and email marketing best practice, with experience using relevant tools and platforms and the knowledge to guide more junior team members.

OTHER SKILLS

• Strong communication and collaboration skills, with the ability to build trust across teams.
• Confidence interpreting data, setting goals, and guiding others to deliver against them.
• A natural coach who takes pride in helping others thrive.

LEAD WITH PURPOSE

• Develop and deliver a digital marketing strategy that balances commercial performance with customer value.
• Translate goals into clear priorities across paid, organic and owned channels.
• Foster strong cross-team collaboration, particularly with our brand and content teams.