Digital Marketing Lead at Harman International Inc

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

0.0

Posted On

25 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, Content Marketing, Analytics, PPC, Paid Advertising, Social Media, Email Marketing, Keyword Research, Data Analysis, Communication, Project Management, Team Collaboration, Technical SEO, Campaign Management, User Engagement, Performance Reporting

Industry

Computers and Electronics Manufacturing

Description

A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. Job Description SEO Strategy and Execution: - Develop and implement on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic. - Conduct thorough keyword research and competitive analysis to identify opportunities. - Optimize website content, meta tags, titles, and URLs for SEO. - Perform regular SEO audits and implement recommendations to ensure the website is SEO friendly. - Stay up-to-date with SEO best practices, algorithm changes, and emerging trends. Content Marketing: - Collaborate with the content team to create SEO-optimized content, including blog posts, articles, product descriptions, and landing pages. - Implement and track content marketing strategies to improve user engagement and retention. - Ensure that all content aligns with SEO goals and supports the overall digital marketing strategy. Analytics and Reporting: - Use tools like Google Analytics, Google Search Console, and other SEO tools to track and report on website performance. - Analyze traffic data, conversion rates, and other KPIs to evaluate campaign effectiveness. - Provide regular performance reports and insights to optimize future strategies. PPC and Paid Advertising: -Manage and optimize paid search campaigns (Google Ads, Bing Ads, etc) for optimal ROI. - Develop and execute PPC campaigns, including keyword research, ad creation, and budget management. - Monitor and analyze paid campaign performance to maximize results. Social Media and Email Marketing: - Manage social media campaigns and ensure they are aligned with SEO and digital marketing objectives. - Collaborate with the email marketing team to create SEO-focused email campaigns. - Track the performance of social media and email marketing efforts, adjusting strategies as needed. - Develop and implement account-based marketing strategies and programs to drive pipeline growth and customer retention for key accounts. Required Skills and Qualifications: - Bachelor's/Master degree in Marketing, Business, Communications, or related field. - 8 years of experience in digital marketing with a focus on SEO and SEM. - Strong understanding of SEO principles, keyword research, and SEO tools (Ahrefs, SEMrush, Moz, Google Analytics). - Experience with Google Ads, Bing Ads, and other paid advertising platforms. - Excellent written and verbal communication skills. - Proficiency with social media platforms, content management systems (CMS), and email marketing tools. - Strong analytical skills and the ability to interpret data to drive decisions. - Ability to work both independently and as part of a team. - Detail-oriented with the ability to manage multiple projects simultaneously. HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. About HARMAN International HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. The Company's software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adaptive and secure across all platforms, from the work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, brilliant career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN! DO NOT apply on this page. Click HARMAN logo in top left to search and apply.

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Responsibilities

The Digital Marketing Lead will develop and implement SEO strategies to enhance website rankings and organic traffic while collaborating with the content team to create SEO-optimized content. Additionally, they will manage PPC campaigns and analyze performance data to optimize marketing strategies.