Digital Marketing Lead (Maternity Cover) at Arriva UK Bus Limited
Leicester LE4 8PH, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

25 Jul, 25

Salary

0.0

Posted On

26 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

We are looking, initially for an 18 month, maternity cover to lead the Digital Marketing and CRM activity here at UK Bus. We’ve made huge improvements in our digital provision and performance and have exciting plans to further develop. This role will play a key part of the Marketing, Customer and Sales team and lead:

  • Digital content – development and execution
  • PPC & Display management
  • Internal channel optimisation: CRM, SEO, CRO, Social Media
  • Digital Development & Testing
  • Critical Comms – weather/platform issues
  • Strategy, planning and budget management
  • Weekly, Monthly and Quarter reporting
  • Support marketing & CS functions with BAU and campaign activity
  • Corporate Social Media Management
  • Agency Management – CRM
  • Support Timetable – digital presentation
  • Budget and financial management
Responsibilities
  • Digital content – development and execution
  • PPC & Display management
  • Internal channel optimisation: CRM, SEO, CRO, Social Media
  • Digital Development & Testing
  • Critical Comms – weather/platform issues
  • Strategy, planning and budget management
  • Weekly, Monthly and Quarter reporting
  • Support marketing & CS functions with BAU and campaign activity
  • Corporate Social Media Management
  • Agency Management – CRM
  • Support Timetable – digital presentation
  • Budget and financial managemen
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