Digital Marketing Lead (Programmatic) at RISK

Warsaw, Masovian Voivodeship, Poland -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Programmatic Buying, Team Leadership, Strategic Planning, Media Mix, Budget Management, Data Analytics, Negotiation, Communication, Mentoring, Campaign Optimization, Brand Awareness, DSP, SSP, Ad Exchanges, RTB

Industry

Entertainment Providers

Description

Company Description RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment Who We Are: An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers. Always Pushing the Boundaries? You Already Belong at RISK! Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics. We are looking for a Programmatic Buying Lead to join our team. Job Description Lead and grow the programmatic media buying team, ensuring smooth integration into the existing marketing structure. Develop and implement upper-funnel programmatic strategies focused on increasing brand awareness, reach, and engagement. Collaborate with analytics, creative, and marketing teams to align campaigns with business objectives and brand positioning. Maintain relationships with DSP partners, SSPs, and data providers, negotiating the best commercial conditions and testing new solutions. Monitor market trends, competitor activity, and programmatic innovations to implement best practices. Mentor, train, and motivate the team to achieve excellence and foster a culture of innovation and accountability. Qualifications 4–5+ years of experience in digital marketing, with at least 2 years in a leadership role managing a programmatic buying team, including proven experience successfully integrating into an already established team. Deep understanding of the programmatic ecosystem: DSP, SSP, DMP, Ad Exchanges, RTB. Hands-on experience with major DSPs (DV360, The Trade Desk, etc.). Strong expertise in strategic planning and building media mixes focused on brand awareness KPIs (reach, impressions, viewability, VTR, brand lift studies, etc.). Proven track record of managing $100K+/month budgets and optimizing campaigns to achieve business goals. Experience working with first-party and third-party data, segmentation, look-alike audiences, and retargeting strategies. Knowledge of analytics tools (GA4, Power BI/Tableau). Experience in building and developing a team (hiring, training, mentoring, motivating). Excellent negotiation and communication skills, with experience collaborating with platforms, traffic providers, and external partners. Strong analytical mindset, data-driven decision-making, and ability to clearly articulate solutions. Upper-Intermediate+ English for communication with international partners. Additional Information We offer: Global Flexibility: Embrace the freedom to work from anywhere in the world, with remote work options that let you craft the perfect work-life balance. Vacation: 20 working days. Paid sick leave Learning Coverage Team Building programs Mental Health Programs Sport coverage Medical insurance, dental coverage

Responsibilities

Lead and grow the programmatic media buying team while developing and implementing strategies to increase brand awareness and engagement. Collaborate with various teams to align campaigns with business objectives and maintain relationships with partners.