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DIGITAL MARKETING LEAD at Softnotions Technologies Pvt Ltd
Thiruvananthapuram, kerala, India -
Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Digital Marketing, SEO, PPC, Email Marketing, Social Media, Content Marketing, LinkedIn Automation, Analytical Skills, Campaign Management, Brand Awareness, Online Reputation Management, Trend Analysis, Engagement, Traffic Generation, Link-Building, KPI Measurement

Industry

Software Development

Description
We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team. As a Digital Marketing Specialist, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. This role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams. Roles and Responsibilities: Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedIn automation, etc. Follow best practices for social media marketing on different platforms. Launching optimized online advertisements to increase company and brand awareness Create and manage link-building and content marketing strategies. Measure ROIs and KPIs. Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website. Stay up to date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns. Monitor and manage online reputation through proactive engagement on social media and review platforms. Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.
Responsibilities
Develop and implement digital marketing strategies across various channels to enhance brand awareness and engagement. Monitor and manage online reputation while staying updated with industry trends and best practices.