ABOUT WDA

WDA is an award-winning, specialist Automotive Marketing and Design Agency, passionate about creating bespoke campaigns for some of the most recognised brands in the UK and globally. With expertise spanning branding, digital marketing, PR, and creative design, we deliver tailored, high-quality solutions that drive business growth.
For over 20 years, we’ve helped leading automotive brands—including Yamaha, M-Sport (Ford’s WRC Team), Pirelli, Lotus, and Cosworth—stand out in highly competitive markets.

WHO ARE WE LOOKING FOR?

We’re seeking a proactive, strategic thinker with a strong digital marketing skill set and experience in delivering campaigns with measurable impact. This role sits between an executive and a manager, ideal for someone looking to take the next step in their career—offering greater responsibility, ownership, and input into strategy, while remaining hands-on in execution.
At WDA, we thrive on initiative, creativity, and problem-solving. We want someone who isn’t afraid to bring fresh ideas to the table, take ownership of projects, and push boundaries to achieve outstanding results.

ABOUT THE ROLE

Are you a results-driven digital marketer looking to take the lead on high-profile Automotive campaigns? WDA is looking for a proactive Digital Marketing Lead to drive strategic growth and innovation across our exciting client portfolio.
This role offers hybrid working from our Derby City centre HQ or the flexibility to work fully remotely, depending on candidate preference and experience

WHAT WILL YOU BE DOING?

In this role, you’ll take a leading role in managing digital marketing projects, ensuring our clients achieve the best possible ROI. You’ll deploy your skills across multiple digital channels, including:

• Strategic digital marketing planning – Helping shape campaigns and performance strategies.
• Creative Campaign Ideation – Collaborate with designers and copywriters to develop compelling campaigns that engage automotive audiences.
• Social media management & paid advertising – Planning, executing, and optimising campaigns.
• SEO & content marketing – Developing and executing strategies that drive organic growth.
• Performance Monitoring & Analytics – Use social media tools to track performance, measure KPIs, and deliver actionable insights. Apply data to refine campaigns and drive continual optimisation.
• Email marketing & automation – Managing campaigns using platforms like Mailchimp.
• PPC support – Assisting in the management and optimisation of paid search campaigns.
• Website & CMS administration – Working with WordPress and Magento, creating landing pages, and A/B testing.
• Trend Awareness & Innovation – Stay ahead of platform updates, social media trends, and best practices. Bring fresh, innovative ideas to ensure client campaigns remain competitive and impactful.