JOB DESCRIPTION SUMMARY
The Digital Marketing Leader – Patient Care Solutions will be instrumental in shaping and executing a comprehensive digital marketing strategy across the Segment and Sub-segment. This role will lead the charge in driving cross-functional digital innovation, spearheading high-impact campaigns and aligning digital marketing efforts with overarching business objectives. The ideal candidate is a forward-thinking strategist with a strong analytical capability to drive performance management and optimization, deep expertise in digital marketing and campaign management, expertise in marketing process, automation and AI to streamline and impact efficiency and influence growth through digital activation and optimization efforts. Key responsibilities include leading digital marketing and campaign management, managing performance and analytics, accelerating eCommerce growth, collaborating with corporate marketing on technology stack, and inspiring a high-performing team through effective people leadership.
JOB DESCRIPTION
Digital Marketing and Campaign Management
- Develop and execute comprehensive digital marketing strategies aligned with business objectives across the Patient Care Solutions segment.
- AI Enhancement: Use AI-driven insights to identify high-performing content, predict campaign success, and personalize user journeys.
- Lead the strategy, execution, and optimization of web properties—create a seamless omnichannel experience across all digital touchpoints, including websites, microsites, and landing pages.
- Partner with Global and Region to plan, execute, and optimize digital campaigns across web, email, social, paid media, and SEO/SEM.
- Understand the stakeholder journeys and key inflection points and recommend content and channels to Global and Region partners.
Global Program Execution and Optimization
- Partner with Segment, Regional, and Corporate Marketing teams to align digital initiatives.
- Oversee internal and external agency partnerships to ensure alignment with strategic goals, manage budget allocations, and continuously optimize campaign performance to achieve desired outcomes.
- Execute programs and campaigns globally and ensure global consistency in campaign execution.
- Track regional agency performance and roll up results into a unified program/campaign dashboard.
- Automate regional campaign data into global dashboards
- Plan and implement e-commerce marketing strategy and campaigns across platforms
Performance Management
- Lead marketing performance measurement and reporting.
- Provide marketing leadership with a summary of results including highlights and improvement opportunities with clear next steps.
- Automate data collection and dashboard updates using APIs and marketing analytics tools.
- Implement predictive analytics to forecast ROI and identify optimization opportunities.
Technology & Tools
- Leverage marketing automation platforms, CRM systems, and analytics tools.
- AI Tools: Integrate AI-powered platforms.
- Strong working knowledge of Marketo, AEM, AWS, PowerBI, CoPilot, ShowPad, WorkFront, etc
- Stay current with digital marketing trends and tools.
- AI & Automation: Continuously evaluate emerging AI tools and automation platforms to enhance digital presence and performance.
REQUIRED QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7+ years of experience in digital marketing, preferably in healthcare or B2B environments.
- Proven track record of managing successful digital campaigns and marketing performance metrics.
- Strong understanding of digital channels, marketing automation, and analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).
- Excellent communication, collaboration, and project management skills.
- Experience in agency management and media buying/placement
- Ability to work in a fast-paced, matrixed environment with multiple stakeholders.
DESIRED SKILLSETS:
- Masters Degree in Marketing, Communications, Business, or a related field
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