POSITION REQUIREMENTS:

· A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute
· Minimum of five years’ experience in digital marketing within the hospitality or related sector
· Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social media platforms
· Excellent analytical and reporting skills, with a data-driven approach to decision-making.
· Exceptional communication skills and the ability to influence across teams and stakeholders.
· Proficiency in Canva, AdobePro or similar digital design tools
· Proficiency in Jira, Basecamp or other project management tools

BENEFITS

· Competitive rate of pay
· Relocation Assistance
· Access to our Company Pension Scheme
· Death in Service Benefit
· Friends & Family discounts across our restaurants
· Special rates in our hotel accommodation
· Access to Trained Mental Health First Aiders
For full details and job Description please forward current CV in Word Format to richard@rlconsult.com with Reference details, or call Richard at 086-8333677
Job Types: Full-time, Permanent
Pay: Up to €54,000.00 per year
Work Location: In person
Reference ID: 290425

JOB PURPOSE:

This position is responsible for the implementation of the company’s overall digital marketing and e-commerce strategy to achieve business objectives. The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales.

KEY RESPONSIBILITIES:

· Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets
· Align digital initiatives with the group’s business objectives and ensure maximum ROI from the digital marketing budget
· Manage the booking engine, ensuring optimal conversion rates and effective communication of results
· Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions
· Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments
· Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brand’s messaging
· Collaborate with the Brand & Communication Manager to maintain consistent branding across all online platforms, including copy, photography, and promotional materials
· Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returns
· Liaise with PPC and website agencies to enhance campaign performance and conversions
· Evaluate online advertising and promotional programmes, ensuring they align with revenue objectives
Social Media Strategy:
· Develop and implement a group-wide social media strategy, providing training and guidance to property-level teams
· Monitor and oversee social media performance, ensuring engagement and alignment with broader digital objectives
· Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution
· Conduct performance reviews, coaching, and succession planning to foster growth within the team
· Manage the digital marketing budget, ensuring resources are allocated effectively to maximise returns
· Identify new opportunities to improve efficiency and ROI