Digital Marketing Manager

at  AB Agri

Location: UK, Hybrid (connected to Peterborough or Monmouth office)
Are you ready to take the reins of our digital marketing efforts? We’re looking for a motivated and innovative Digital Marketing Manager to guide our strategies for increasing traffic, acquiring customers, and boosting revenue in the equine and pet supplement industry.

ABOUT US

Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and passionate about our animals.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together we’re building a fair, innovative and inclusive culture.
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.

• Develop and Implement Strategies – Design and roll out a comprehensive digital marketing plan to boost traffic, customer acquisition, and revenue growth.
• Paid Advertising – Manage and optimize campaigns on Google Ads, Meta Ads, and other PPC platforms, ensuring high ROI.
• SEO Excellence – Oversee SEO initiatives to enhance organic search rankings and boost website visibility.
• Content Leadership – Plan, create, and manage engaging content for social media, email, blogs, and other platforms to captivate our audience.
• Cross-functional Collaboration – Work with internal teams to maintain cohesive branding and messaging across all digital touchpoints.
• Email Marketing – Increase retention and repeat purchases through effective email campaigns, using data to refine performance.
• Performance Monitoring – Track and analyse KPIs, leveraging tools like Google Analytics to measure success and inform future strategies.
• Market Insights – Stay on top of digital marketing trends, tools, and best practices to keep us ahead of the competition.