Company Description
Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotland’s most iconic 5-star luxury hotels and resorts in the home of golf.
Our 213-bedroom property is located on the outskirts of St Andrews, boasting 2 championship golf courses and an award-winning spa and leisure facility. With multiple food and beverage venues on site, including our two AA Rosette Restaurant, St Andrews Clubhouse & Grill - serving the finest Scottish steak and seafood, we are able to offer our guests a world class experience for dining and leisure activities, right here on property.
Within 20 minutes from Leuchars Railway station and 35 minutes from Dundee, we are an easy commute from numerous Scottish destinations.
Job Description
Location: St. Andrews – could be 2 days hybrid for the right candidate
Contract: Permanent, Full- time
A rare opportunity has arisen for a Digital Marketing Manager to join our busy team. We are looking for someone to oversee and carry out the website’s digital marketing and e-commerce initiatives, which will include creating strategies, updating material, managing social media, email marketing, running display and programmatic ads, optimising OTAs, and more.

Qualifications

• A relevant university degree.
• Minimum of 3 years Digital Marketing Experience.
• Excellent communication skills.
• Excellent written and verbal skills.
• Strong understanding of contemporary digital marketing concepts, strategies, and best practices

• Create a digital annual plan and budget that includes all departments.
• Developing the site’s strategy while collaborating closely with important parties, Spa, Golf and F&B
• Create e-commerce and digital marketing strategies that are quarterly and annual.
• Arrange and carry out all digital marketing initiatives.
• Measure and report the effectiveness of all digital marketing activities, and evaluate against objectives.
• Ensure that the site is present throughout pertinent social media platforms.

Qualifications

• A relevant university degree.
• Minimum of 3 years Digital Marketing Experience.
• Excellent communication skills.
• Excellent written and verbal skills.
• Strong understanding of contemporary digital marketing concepts, strategies, and best practices.

Additional Information

• Competitive salary
• Staff shuttle service to/from St Andrews
• Complimentary staff canteen
• 50% off dining in our Food and Beverage outlets
• Employee rates for Spa treatments and green fees
• Access to gym and pool services
• Growth opportunities
• On-the-job training
• Regular social events