Digital Marketing Manager at Alabama One Credit Union

Tuscaloosa, Alabama, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

0.0

Posted On

10 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Media Strategy, Digital Transformation, Analytics, Content Management Systems, Social Media, SEO/SEM, Digital Advertising, Project Management, Communication, Leadership, Data Analysis, Budget Management, CRM Management, Emerging Trends, Multimedia Campaigns

Industry

Financial Services

Description

Description The Digital Services Manager is responsible for leading, managing, and optimizing the credit union’s digital channels and technology-driven member services. This role ensures a seamless, secure, and user-friendly experience across all digital touchpoints, including online banking, and mobile applications. The Digital Services Manager collaborates with internal teams and third-party vendors to implement innovative digital strategies that drive member engagement, operational efficiency, and service excellence. This position will lead the utilization and engagement of our software tools (HubSpot, Feathr, Q2, etc.) They will also provide oversight, direction and development for the website, intranet and social media platforms. Duties and Responsibilities: Digital Strategy & Execution: -Develop and execute the credit union's digital strategy to increase member acquisition, retention, and engagement. -Oversee the management of the credit union's website and other digital platforms, ensuring they are optimized for usability, functionality, and accessibility. -Monitor emerging trends in fintech and digital banking, recommending innovative solutions to improve digital service offerings. Media Management: -Lead the planning, development, and execution of multimedia marketing campaigns across channels, including social media, digital advertising, and video. -Collaborate with internal and external teams to produce high-quality content that aligns with the credit union's brand and goals. -Manage relationships with media vendors and agencies to optimize campaign performance and ROI. Analytics & Reporting: -Track and analyze digital and media campaign performance using analytics tools, providing actionable insights to executive leadership. -Identify and implement KPIs to measure the effectiveness of digital initiatives and member satisfaction. -Create reports and presentations to communicate results and strategies to stakeholders. Leadership & Collaboration: -Lead and mentor a team of digital and media professionals, fostering a culture of innovation and collaboration. -Partner with IT, Marketing, and Member Services teams to integrate digital initiatives with overall credit union objectives. -Act as a thought leader, advocating for the adoption of digital tools and practices across the organization. -Other duties as assigned. Requirements Bachelor's degree in Computer Science, Digital Media, Information Technology or a related field. 3-5 years of experience in digital marketing, media strategy, or digital transformation, preferably within the financial services industry. Proven track record of managing digital platforms, campaigns, and teams. -Skills & Competencies: Strong knowledge of digital marketing tools, analytics platforms (e.g., Google Analytics), and content management systems (CMS). Expertise in social media platforms, SEO/SEM, and digital advertising strategies. Ability to lead cross-functional teams and manage multiple projects simultaneously. Excellent written, verbal, and visual communication skills. Strategic thinker with the ability to align digital initiatives with business objectives. Experience managing Google Ads and Meta ad campaigns Preferred Qualifications: Strong leadership and management skills . Excellent communication and interpersonal skills . Proven project management experience . Solid understanding of digital technologies and trends . Experience with website management, online marketing, and CRM management. Ability to analyze data and generate reports . Experience with budget management and resource allocation.

Responsibilities

The Digital Services Manager is responsible for leading and optimizing the credit union’s digital channels and technology-driven member services. This includes developing digital strategies, managing digital platforms, and collaborating with teams to enhance member engagement and operational efficiency.