WHO ARE WE?

Helping you have healthy hair has been our mane goal since 2007. No matter your hair type – straight, curly, fine, fragile, or coily – our range of gentle brushes will leave you with healthier-looking hair and less breakage. With tools for every stroke of your routine, from massaging to detangling and blow-drying to styling, they’re your daily dose of confidence. So, you can take on whatever tangles life throws your way.

MUST-HAVE EXPERIENCE

• Deep expertise in the Amazon ecosystem, including hands-on experience with Amazon Ads.
• Proven ability to develop, execute, and continuously optimise PPC, paid social, and display advertising campaigns across multiple platforms.

THE ROLE

The Digital Marketing Manager will be responsible for our paid advertising & digital marketing efforts across key social platforms and online retail channels in North America, reporting into the NA Head of Marketing. You will lead the strategic direction and development of our digital marketing, overseeing the management & implementation of PPC, paid social & display campaigns . You will collaborate closely with various departments, ensuring alignment with brand strategy and organizational goals and supports big bet activations – driving increased brand awareness, higher conversion rates and sales.

IN THIS ROLE YOU’LL GET TO:

• Develop, execute, and optimize PPC, paid social, and display campaigns to achieve lead generation and ensure successful end-to-end execution to meet key priorities and sales targets.
• Partner with global brand team to develop locally impactful initiatives that align with global brand campaign goals and messaging.
• Collaborate with the internal sales team and oversee external agencies to execute, measure & report on digital marketing campaigns, maximizing reach & generating revenue.
• 50% role focus on Amazon, 25% on social ads, and 25% on other retailer-specific digital needs.
• Drive overarching digital marketing strategies that align with market KPIs, incorporating SEO and other channels as part of a holistic approach.
• Continuously analyze campaign performance, identifying opportunities for improvement and ensuring exceptional ROI.
• Lead the design, performance, and continuous improvement of all digital marketing assets and content.
• Own digital marketing calendar and monthly trade marketing updates to share with key stakeholders.