Our client is a global asset management with strong prescence in Asia. They are seeking a dynamic and visionary senior regional digital marketing manager to lead their Asia-focused digital initiatives. This role combines strategic leadership with hands-on execution, driving innovation across digital platforms, marketing technologies, and client engagement. The successful candidate will be responsible for developing and executing digital marketing campaigns, implementing AI/MarTech solutions, and collaborating with global teams to ensure seamless, data-driven marketing operations. This role can be based in either Singapore or Hong Kong office.

QUALIFICATIONS & SKILLS

• Digital Marketing Expertise: Proven experience in digital marketing leadership, preferably within financial services or technology sectors. Strong foundation in AI/MarTech, web publishing, email marketing, and content management across platforms.
• Project & Technical Acumen: Skilled in analyzing functional and technical requirements, collaborating with IT to estimate delivery timelines, and managing project dependencies across development queues.
• Problem-Solving Mindset: Proactive in identifying issues, seeking solutions, and delivering actionable next steps to stakeholders. Comfortable navigating ambiguity and driving resolution.
• Organized & Multitasking: Able to manage multiple priorities simultaneously across different time zones. Demonstrates excellent organizational skills, attention to detail, and sound judgment.
• Lifecycle Management: Deep understanding of the digital project lifecycle—from analysis and development to testing, launch, and post-implementation review.
• Communication & Collaboration: Strong verbal and written communication skills in English; fluency in a second language (preferably Chinese) is a plus. Comfortable working with cross-functional teams and external clients.
• Education & Credentials: An Advanced degree in computing, technology, analytics, AI, or marketing is preferred. Experience in Asia and familiarity with financial services are advantageous; obtaining asset management licenses could be expected. Minimum 10 years of experience in analytics, digital, and/or marketing fields – with a proven track record of successful digital campaigns/strategies and overseeing leading-edge MarTech.
• Personal Attributes: Self-motivated, super hands-on, flexible, solutions-oriented, and thrives in a fast-paced, agile environment. Independent thinker with a collaborative spirit. An up-and-coming candidate could be ideal.
  Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability.
  Singapore Employment Agency Personnel No.: R1102370
  Singapore Employment Agency License No.: 16S8069
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• Digital Strategy & Execution
• Lead end-to-end digital marketing campaigns across web, mobile, social, and AI platforms.
• Develop geo-targeted solutions, microsites, email marketing, video content, and messaging strategies.
• Collaborate with media and advertising agencies to push out content effectively.
• MarTech Leadership
• Serve as the regional lead for marketing technology implementation and optimization.
• Coordinate across IT, design, analytics, and marketing functions to deliver scalable solutions.
• Stay ahead of emerging technologies and AI trends to bring best practices to the region.
• Project Management & Technical Oversight
• Act as primary project manager for new digital initiatives, including research, business analysis, and cross-functional coordination.
• Troubleshoot and resolve issues related to content synchronization, data feeds, and platform performance.
• Provide backup support for content posting and adjustments, ensuring 24/7 coverage in collaboration with global teams.
• Support the creation and optimization of digital content, such as blog posts, infographics, and videos.
• Client Engagement & Internal Collaboration
• Work directly with clients on digital campaign planning and implementation.
• Partner with in-house sales, marketing, and analytics teams to maximize campaign impact.
• Represent Asia in global digital forums and initiatives.
• Research / Data Analytics
• Track/deliver regular dashboard via (but not limited to) Adobe Analytics, Google Analytics, MicroStrategy, Power BI, etc.
• Consolidate campaign data and analysis via regular dashboard reports.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Research / Data Analytics
• Track/deliver regular dashboard via (but not limited to) Adobe Analytics, Google Analytics,