DESCRIPTION

At Bluefin, we thrive in a dynamic and fast-paced environment where innovation and leadership are at the forefront of everything we do. Join us in revolutionizing data security within the integrated payments industry, as we protect over 35,000 companies across 59 countries with our cutting-edge encryption and tokenization technologies. Our collaborative culture empowers you to take initiative and make impactful contributions, while our commitment to professional growth ensures you have the tools and opportunities to excel. Embrace the challenge of working in a vibrant atmosphere that values agility and leadership, and be part of our mission to create secure, frictionless experiences for businesses and their customers. If you’re ready to drive change and make a difference, we invite you to embark on this exciting journey with us!
We are seeking a proactive and results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of our digital marketing efforts across paid media, email marketing automation, social media, SEO, and analytics. This role plays a critical part in driving demand generation, brand visibility, and measurable pipeline impact across Bluefin’s marketing and sales teams.
Reporting to the SVP of Marketing, the ideal candidate will be highly analytical and creative, with a strong understanding of paid digital advertising platforms, marketing automation (Pardot), and SEO. They should be experienced in translating data into actionable insights, optimizing campaigns based on performance, and collaborating cross-functionally to ensure marketing efforts align with revenue goals.

SKILLS AND QUALIFICATIONS

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• 5+ years of digital marketing experience, preferably in FinTech, payments, or cybersecurity.
• Proven expertise managing paid campaigns across LinkedIn Ads and Google Ads.
• Hands-on experience building campaigns in Pardot (Salesforce Marketing Cloud Account Engagement).
• Strong proficiency in Google Analytics, Salesforce CRM, and preferably WordPress.
• Excellent writing and communication skills across formats (social copy, landing pages, email content).
• Strong project management skills with the ability to prioritize, multitask, and meet deadlines.
• Experience managing external vendors or agencies (SEO, digital media, creative).
• Familiarity with 6Sense or intent-based marketing platforms (preferred but not required).
• Bachelor’s degree in Marketing, Communications, or related field (preferred but not required).

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• 5+ years of digital marketing experience, preferably in FinTech, payments, or cybersecurity.
• Proven expertise managing paid campaigns across LinkedIn Ads and Google Ads.
• Hands-on experience building campaigns in Pardot (Salesforce Marketing Cloud Account Engagement).
• Strong proficiency in Google Analytics, Salesforce CRM, and preferably WordPress.
• Excellent writing and communication skills across formats (social copy, landing pages, email content).
• Strong project management skills with the ability to prioritize, multitask, and meet deadlines.
• Experience managing external vendors or agencies (SEO, digital media, creative).
• Familiarity with 6Sense or intent-based marketing platforms (preferred but not required).
• Bachelor’s degree in Marketing, Communications, or related field (preferred but not required)