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Digital Marketing Manager - Botswana at Recruiter4you
Gaborone, , Botswana -
Full Time

Start Date

Immediate

Expiry Date

05 Jul, 26

Salary

0.0

Posted On

06 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Digital Marketing, Social Media Management, PPC, Email Marketing, SEO, SEM, Google Analytics, Data Analysis, Customer Acquisition, Customer Retention, Campaign Optimization, Conversion Funnels, Performance Marketing, Content Optimization, Communication, Organizational Skills

Industry

Staffing and Recruiting

Description
Job Title: Digital Marketing Manager Location: Botswana We are seeking an experienced Digital Marketing Manager to join a growing online gambling operator with both retail and online operations. The role will focus on driving performance across digital channels, enhancing brand presence, and optimising customer acquisition and retention strategies. Responsibilities Manage and grow social media presence across key platforms Plan, execute, and optimise digital campaigns (PPC, email, display, social) Monitor performance and report on KPIs and ROI Identify trends and optimise campaigns based on data insights Collaborate with internal teams on landing pages and user experience Oversee email marketing and customer lifecycle campaigns Support SEO efforts and website content optimisation Work with external agencies and partners where required Requirements Degree in Marketing, Communications, or related field Proven experience in digital marketing, ideally within iGaming or similar industries Strong knowledge of SEO/SEM, PPC, email, and social media campaigns Experience with analytics tools (e.g. Google Analytics) Solid understanding of customer journeys and conversion funnels Analytical mindset with a data-driven approach Strong communication and organisational skills Profile Results-driven and hands-on Creative with the ability to develop engaging campaigns Comfortable working in a fast-paced, performance-focused environment
Responsibilities
The Digital Marketing Manager will drive performance across digital channels by planning and executing campaigns including PPC, email, and social media. They will also monitor KPIs, optimize customer acquisition and retention strategies, and collaborate with internal teams on user experience.