POSITION DETAILS

Campus Services
Location: University of Birmingham, Edgbaston, Birmingham UK
Full time starting salary is normally in the range £36,636 to £46,049 with potential progression once in post to £48,822
Grade: 7
Full Time, Permanent
Closing date: 17th September 2025
UK travel may be required for this role

INNOVATION

• Be proactive in developing digital marketing campaigns, foreseeing upcoming activities and events; staying on top of current trends and devising innovative and creative new ways to reach Campus Services audiences and to meet their changing needs.
• Identify opportunities for Campus Services marketing to support University objectives by seeking and building relationships with staff across the University as well as external contacts, including developing, maintaining and using professional networks.
• Continuously develop own skillset to ensure the team’s digital marketing meets the needs of the clients now and in the future.
• Undertake continuous personal and professional development and develop others as appropriate through the Performance and Development Review process.

REQUIRED KNOWLEDGE, SKILLS, QUALIFICATIONS, EXPERIENCE

• Educated to Degree level (or equivalent qualifications) plus relevant practical experience as a marketing and/or communications manager - where no equivalent qualification is held significant practical relevant experience and expertise in a series of progressively more demanding roles will be required.
• Evidence of literacy and numeracy, with the ability to write clearly, and to produce and analyse information and data.
• Evidence of creative skills with experience of using these to identify target audiences and devise digital campaigns that engage, inform and motivate
• Hands on experience with HTML, CSS and content management systems
• Understanding of marketing automation technology
• Demonstrable experience using web analytics software
• A clear understanding of SEO/SEM best practices, email marketing and display advertising campaigns
• Experience in optimising websites and landing pages
• An in-depth understanding of digital best practice and UX/UI web design
• The ability to work under pressure and meet tight deadlines via excellent organisation, planning and administrative skills
• Ability to self-motivate and work constructively with a wide variety of stakeholders and colleagues.Knowledge of the protected characteristics of the Equality Act 2010, and how to actively ensure in day to day activity in own area that those with protected characteristics are treated equally and fairly.
• 
  Informal enquiries to Daniel Robbins, email: d.j.robbins@bham.ac.uk
  View our staff values and behaviours here
  We believe there is no such thing as a ‘typical’ member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website

ROLE SUMMARY

This role reports to, and supports, the Head of Marketing & Communications (Campus Services) in the creation of digital-led marketing campaigns for all areas of Campus Services. You will have particular responsibility for embedding digital activities in order to grow and develop individual areas of Campus Services, working closely with colleagues to deliver on KPIs/targets for key areas of the division.
This is an exciting role in a busy and fast-paced team. The successful candidate will possess a demonstrable background in successfully building relationships and communicating with colleagues at all levels, including leading others within the marketing team in the development and delivery of campaigns and establishing new and innovative ways of working within digital marketing.
You will create, plan and manage marketing campaigns on websites, email, social media, PPC, SEO and other digital marketing platforms. Duties include driving innovation and developing strategies to support the delivery of the departments digital marketing activity, identifying and researching market trends, planning campaigns and using analytic tools to report and interrogate the performance of marketing campaigns. You will work across the whole spectrum of the marketing mix, with particular focus on the organisation, management, and delivery of digital projects. The successful candidate will need to possess strong digital skills and experience of running end-to-end digital marketing campaigns .
You will work with a range of senior stakeholders across Campus Services and the wider University.
You will need to bring your passion and enthusiasm for current trends and appetite for future opportunities to the role; working to develop innovative marketing services that will meet the needs of customers and clients.

MAIN DUTIES

Main duties include, but are not limited to:

• Developing and delivering innovative digital marketing campaigns to support Campus Services marketing activities, analyse their success, and use insights to refine appropriately during the campaign lifecycle.
• Developing and implementing a Search Engine Optimisation (SEO) strategy and work in collaboration with the wider marketing & communications team to adopt best practice.
• Developing and implementing Pay Per Click (PPC) strategies that complement the strategic objectives of key areas of Campus Service.
• Forecasting marketing campaign performance and growth; demonstrating a clear ROI. This role will be responsible for taking corrective action on any deviations to the allocated budget on digital campaigns.
• Analyse the success of previous campaigns and make recommendations on how the digital marketing strategy and associated processes/procedures could be refined to ensure future success.
• Using key software to inform and drive digital marketing activity including Google Analytics, Google Ads, Hoosuite etc.
• Maintain oversight of the resource available within the team, ensuring that workloads are managed effectively and support the development of efficient processes to maximise output.
• Managing and maintaining a portfolio of both internally and externally facing websites; implementing content strategies and adopting UX best practice.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Exploring innovative digital marketing concepts and applying when in scope. This can include app development, virtual tours, AI.
• Working alongside the design and communication teams to develop integrated marketing plans and campaigns
• Working with the Conference & Events team to understand business priorities - advise and develop marketing plans to support this with the ability to adapt and respond to changing priorities as required.
• Develop and maintain relationships with internal and external creative and digital agencies with the objective of delivering innovation in digital marketing and developing high-quality materials.
• Utilising market intelligence and benchmarking data to inform decisions and KPI’s.
• Support the Head of Marketing & Communications to develop an email marketing strategy for various areas of Campus Services.
• Oversee the website development workstream for all owned digital properties, coordinating deliverables and timelines with a retained web development agency.
• Lead the creation of monthly performance reports across all Campus Services divisions, ensuring data accuracy and actionable insights, and distributing findings to relevant stakeholders.
• Manage the budget for digital operations, covering platform subscriptions, monthly agency retainers, ad hoc development work, pay-per-click (PPC) advertising, and paid social media campaigns