Digital Marketing Manager at Career Academy Network of Public Schools

South Bend, Indiana, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Feb, 26

Salary

0.0

Posted On

03 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Management, Enrollment Support, Communication Skills, Organization Skills, Interpersonal Skills, Design Skills, Digital Storytelling, Google Ads, Meta Business Manager, Google Analytics, WordPress, Bilingual Skills, Photography, Videography, Community Engagement

Industry

Primary and Secondary Education

Description

Description Job Title: Digital Marketing Manager Job Classification: Classified/Non-Instructional Reports to: Chief Marketing Officer Work Schedule: Calendar Year General Description: The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events. Qualifications: Bachelor’s degree in marketing, communications, or related field preferred. • 7+ years of experience in digital marketing, preferably in an education setting. • Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite. • Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress. • Excellent communication, organization, and interpersonal skills. • Bilingual skills, particularly in Spanish, are a plus but not required. Primary Responsibilities: 1. Digital Marketing Manage and update websites using WordPress or similar CMS platforms. Lead content creation for social media platforms (Facebook, Instagram, X, TikTok, etc.). Design digital and print materials including flyers, posters, and postcards using Canva or Adobe Suite. Manage Google Ads and Meta (Facebook/Instagram) campaigns to drive awareness and applications. Analyze traffic and performance data using Google Analytics (GA4). Ensure consistent brand messaging across all digital platforms. 2. Enrollment Support Respond to inquiries from prospective families in a timely and professional manner. Schedule and conduct school tours for interested students and families. Assist in organizing and executing enrollment campaigns, open houses, and outreach events. Help families navigate the enrollment process and online applications. Track lead-to-enrollment funnel and support CRM follow-up efforts. 3. Collaboration & Operations Coordinate closely with school staff, leadership, and the central office marketing team. Use ticketing systems like Asana to manage and prioritize marketing/enrollment requests. Support photography, videography, and media alerts for key events. Monitor community sentiment and engagement online. Essential Skills and Abilities: Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.

Responsibilities

The Digital Marketing Manager is responsible for managing digital marketing efforts and providing enrollment support. This includes content creation, managing campaigns, and ensuring consistent brand messaging.