ABOUT US

Cattail Crossing Golf & Winter Club is more than a golf course — it’s a community hub where people come together year-round for golf, dining, events, and celebrations. Alongside our sister companies in landscaping, construction, training, and hospitality, we’re part of a growing group of businesses that are shaping experiences across Alberta. From Out of Bounds Restaurant to large-scale community events, we take pride in building brands people love and remember.

PREFERRED SKILLS & EXPERIENCE

• 5+ years of experience in digital marketing, with proven results in paid media, SEO, and analytics
• Strong knowledge of Google Ads, Meta Business Manager, GA4, and tracking pixels
• Experience managing WordPress or similar CMS platforms (plugins, optimization, troubleshooting)
• Proficiency with marketing automation tools (Mailchimp, HubSpot, or similar)
• Creative mindset with technical expertise — able to connect strategy, execution, and performance
• Strong organizational skills and the ability to manage multiple campaigns simultaneously
• Excellent communication skills to work with vendors, agencies, and internal teams

• Updating and maintaining company websites (content, SEO, landing pages, promotions, plugins, UX improvements)
• Managing digital ad campaigns (Meta, Google, retargeting, display) and optimizing ROAS
• Implementing marketing automation workflows for email, SMS, and CRM integrations
• Setting up, tracking, and optimizing lead funnels and conversions across multiple business units
• Monitoring analytics (Google Analytics, Meta Insights, Mailchimp reports, CRM dashboards) and preparing executive performance reports
• Conducting A/B testing for ad creatives, landing pages, and campaign funnels
• Managing paid media budgets, pacing, and forecasting across multiple channels
• Developing and managing SEO strategies including keyword research, backlinking, and local SEO for multiple brands
• Implementing tracking tools and pixels to improve attribution and campaign accuracy
• Coordinating event marketing logistics (digital campaigns, online ticketing, sponsorship promotions)
• Liaising with agencies (SEO, PPC, creative, PR, radio/TV vendors) to ensure alignment and ROI
• Researching competitors and market trends to identify growth opportunities
• Identifying and recommending new tools, digital platforms, and technologies to improve marketing efficiency and performance
• Supporting online reputation management and digital customer engagement strategies