Company Description
Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
Job Description
As our Digital Marketing Manager, Channels you will lead the conversion strategy for prospects coming from our veterinary, breeder and shelter distribution, growing conversion and enrollments across these key channels.
As an experienced marketer you will have proven experience in leading successful multichannel B2C direct marketing campaigns across digital and offline channels and creating end-to-end conversion experiences that meet customer and company goals.
You will be a dynamic, data-driven and meticulous marketer with a ‘can-do’ attitude who enjoys being proactive and wants to contribute to a high performing team of passionate marketers.
This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

EXPERIENCE:

• 5+ years of relevant consumer marketing experience
• Commercially focused with track record of leading B2C conversion programs
• Direct marketing campaign experience across digital and offline channels
• Customer journey development
• Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey)
• Knowledge of Adobe Marketo is highly desired
• Quebec French fluency is a plus

• Own and optimize the end-to-end conversion experience for prospect leads from veterinary, breeder and shelter channels Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates from prospect audiences
• Create compelling conversion communications informed by user insight and test in partnership with the Digital Communications team
• Create manual campaigns targeting lead database segments to test messaging and promotional tactics that further lift response
• Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success
• Own channel performance with a focus on driving activations and enrollments, communicating issues within journeys on a regular basis and estimating impact and assisting with prioritization and resolution
• Work closely with the UX and creative teams to optimize on and offline conversion experience for channel prospects
• Understand the phone experience and leverage insights to influence conversion
• Develop manage and communicate comprehensive communications testing pans and associated results
• Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy
• Continued learning and evaluation of the customer experience and development of new and innovating messaging working closely with our internal compliance team
• Manage and develop the Email Marketing Specialist