Role: Digital Marketing Manager EMEA - Frasers Hospitality
Salary: Competitive Salary, Generous Company Benefits, Training & Development
Location: London - Hybrid working (3 days in the office, 2 days working from home)
Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values, collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.
Frasers Hospitality owns and operates 7 properties in the UK. Brands include Fraser Suites, Fraser Place and Fraser Residence, as well as Park International Hotel. These perfectly located properties can be found in London, Edinburgh and Glasgow providing guests with a comfortable and luxurious experience. Perfect for both business and leisure travellers, our accommodations are available for both short and long stays.
We are recruiting for an exciting NEW role and are seeking a creative and innovative Digital Marketing Manager to lead the online marketing efforts including SEO, PPC, and social media, whilst leading a team of marketing professionals to deliver innovative campaigns and maintain a consistent brand identity across all touchpoints in the region. This position plays a pivotal role in driving brand awareness, guest engagement, and revenue growth through strategic marketing initiatives.

• Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on increasing brand awareness, guest engagement, and revenue generation across multiple channels.
• Ensure consistent brand positioning and messaging across all online marketing communications.
• Oversee the development and execution of the digital marketing strategy, including website management, SEO, SEM, email marketing, paid media, and social media platforms.
• Lead the creation of compelling and on-brand content for various channels, and manage marketing campaigns from concept to execution.
• Partner with sales and revenue teams to develop marketing initiatives that drive occupancy, meeting and events bookings, and other business areas.
• Lead, mentor, and develop direct reports.
• Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
• Utilize analytics tools and performance metrics to monitor campaign effectiveness and make data-driven decisions.
• Manage the overall digital marketing budget, ensuring effective allocation of resources and tracking return on investment.
• Stay abreast of industry trends, emerging digital platforms, and competitor activities to ensure the digital marketing strategy remains innovative and competitive.