Landing page A/B testing: Concept & implementation – independent test hypotheses, setup via testing tool, QA and evaluation
Landing page A/B testing roadmap & agency coordination – analysis of optimization potential, prioritization, process development, agency briefings and support
This is what you bring with you
Operational knowledge of Google Ads (structure, processes, KPIs); ideally, initial experience with Microsoft Advertising.
Practical experience with A/B testing on landing pages (hypothesis to analysis)
Ability to derive test hypotheses and optimization measures from user behavior and business requirements.
Analytical, structured, independent and quality-conscious work
Ideally, experience in eCommerce, retail, or the furniture industry.
Agency/project coordination experience is an advantage.
Knowledge of testing/analytics tools (Chameleon, Hotjar, Quantum Metric, etc.)
Basic HTML/CSS knowledge, ideally JavaScript
Interest exists in AI applications in A/B testing.