Digital Marketing Manager for New Business Initiatives - Rakuten Ichiba Pla at Rakuten

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

0.0

Posted On

15 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Market Research, Data Analysis, SEO, SEM, Content Marketing, Campaign Optimization, Promotional Campaigns, Stakeholder Management, Service Planning, Business Planning, E-commerce, Email Marketing, Social Media, Online Advertising, KPI Setting

Industry

Software Development

Description

Job Description: Business Overview Rakuten Group, headquartered in Japan, serves approximately 100 million users in Japan and over 1 billion globally. We offer more than 70 services across various fields, including e-commerce, payment services, financial services, telecommunications, media, and sports. The Commerce & Marketing Company primarily provides internet services related to shopping, lifestyle, and leisure, offering a wide array of services that make daily life more enjoyable and convenient. Department Overview Rakuten Ichiba Planning Department is responsible for shaping the future of Japan's largest e-commerce marketplace. We continuously evolve by examining from various perspectives what the future of shopping sites should look like, and what positioning and services are needed to remain the preferred platform for customers. Currently, we are planning the launch of an entirely new service within the Rakuten Ichiba domain. This represents a significant challenge, aiming to provide customers with an unprecedented and even richer purchasing experience. In this new venture, you will gain invaluable experience in building a service from the ground up, while maximizing the vast resources and data Rakuten has cultivated over many years. This is a unique opportunity for your ideas and skills to materialize into a service that will impact tens of millions of users. Position: Why We Hire Strengthening our team structure is urgently required for the launch of this new service. While we currently have highly specialized members, we are actively recruiting new core talent, anticipating future transfers and role expansions. - Building a business from scratch (0 to 1) like a startup within Rakuten: You will be involved in the process of pioneering new markets and expanding the business. - Small team organization within Rakuten, allowing for significant individual discretion and fast-paced decision-making: This environment allows your ideas and proposals to directly contribute to business growth. - Collaborating with colleagues from diverse backgrounds to create a market with international partners: You will have opportunities to work in a global environment, including collaborating with overseas partner companies. - Leveraging Rakuten's abundant assets: Utilizing big data from services like Rakuten Ichiba enables marketing activities with a competitive advantage unmatched by other companies. Position Details Digital Marketing Responsibilities for Rakuten Group's New Global EC Business 1. Market Research and Data Analysis - Investigate market trends, competitor analysis, and customer needs. - Measure the effectiveness of marketing initiatives (KPI setting and monitoring). - Extract insights through data analysis and reflect them in strategy. 2. Digital Marketing Management - Utilize digital channels such as websites, social media, email marketing, SEO/SEM, and online advertising. - Plan, produce, and distribute content marketing. - Optimize campaigns using a data-driven approach. 3. Planning and Execution of Promotional Activities - Plan and propose promotional campaigns. 4. Member Management Work Environment Organizational Structure The team consists of approximately 10 members, including managers, both domestically and internationally. It is comprised of diverse members with various nationalities and backgrounds. The ratio of new graduates to mid-career hires is 2:3. Backgrounds of Mid-Career Hires -Experience in B2B e-commerce services and store operations. -Marketing experience at a venture media company. Career Path Examples of Successful Mid-Career Hires -Promoted to a leadership position within 3 years of joining. Mandatory Qualifications: -Practical experience (Minimum of 2 years) in any of the following fields within a business company or advertising agency: Digital Marketing, Service Planning, Service Requirements Definition, Business Planning. -Experience in driving initiatives by involving multiple stakeholders. -Experience in autonomously designing and improving operations. Desired Qualifications: -Experience and understanding of the e-commerce domain. Other Information: Additional information on Location Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo Additional information on English Qualification TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required. Rakuten Group, Inc. Homepage Link - Benefits:https://corp.rakuten.co.jp/careers/benefit/ - Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed - Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/ #business #serviceplanner #marketing #PR #DigitalMarketing #commerce #RakutenIchiba In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要項(JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details

Responsibilities

The Digital Marketing Manager will be responsible for market research, data analysis, and managing digital marketing initiatives for a new service within Rakuten Ichiba. This includes planning promotional activities and leveraging Rakuten's data for competitive marketing strategies.