Digital Marketing Manager (Full Time) at The Summit Area YMCA

Summit, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

70.0

Posted On

26 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Digital Marketing, Web Content Management, Email Marketing, Social Media Management, Paid Advertising, Copywriting, Graphic Design, Video Editing, Performance Tracking, Brand Consistency, Accessibility Best Practices, Campaign Execution, AI Prompting, Detail Orientation, Project Management

Industry

Non-profit Organizations

Description

Description Bring stories to life. Grow community. Make an impact. The Summit Area YMCA is looking for a tech-centric, creative storyteller who knows how to turn marketing goals into content that connects. In this role, you’ll shape how thousands of people experience the Y online, from emails and web content to social posts and ad campaigns that drive real engagement. If you are someone who wants to harness their marketing skills, digital knowledge, and AI-prompts for good to help one of the area’s largest nonprofits make a visible impact informing, engaging and uplifting our community every single day, this is your chance. Position Summary: The Digital Marketing Manager is a hands-on role responsible for bringing ideas to life across the Y’s digital platforms. From web and email to social media and paid campaigns, you will create, publish, and manage content that drives engagement and connects people to our programs and mission. This role blends creativity with execution. You will not only develop content, but also ensure it is accurate, on-brand, and performing effectively. Working closely with the Marketing & Leadership Team, you will help plan and execute campaigns that increase awareness, participation, and community impact. You may be the right fit if… You enjoy creating content that people actually want to click, read, and share You are both creative and organized, you can design a post and track its performance You like variety in your work and can shift between projects with ease You know your way around the backend of a website and are an experienced email designer who understands strategies for creating and optimizing emails that delight and compel You have an eye for detail and care about getting things right You enjoy being part of a team but can also take ownership of your work You understand the importance of representing a people-centric, family friendly brand online You want your work to support a mission that makes a difference in the community What you will do Coordinate and execute digital marketing campaigns across web, email, social media, digital signage, and paid advertising Create and publish content including copy, graphics, and video for digital platforms Manage and update website content to ensure accuracy, functionality, and brand consistency Develop and send email communications such as newsletters and automated campaigns Support social media channels through scheduling, posting, and engagement Run and monitor paid advertising campaigns across platforms like Google and Meta Capture and edit photo and video content to support campaigns and storytelling Maintain organized digital media and project files Ensure all content aligns with brand standards and accessibility best practices Track basic performance metrics and support ongoing campaign improvements As well as work on other related projects as needed Salary & Benefits This full-time, exempt-level position generally works Monday–Friday during standard business hours, with occasional evening or weekend responsibilities. The salary range for this position is $55,000 – $70,000 annually, based on experience. The Summit Area YMCA offers a generous benefits package that includes subsidized medical, dental, vision, life, and long-term disability insurance. Paid time off for vacation, wellness, and holidays, Free YMCA family membership, discounts on YMCA programs and services (including childcare), Ongoing professional training and development and a 12% employer contribution to the YMCA retirement plan upon eligibility. At the Summit Area YMCA, we are committed to equal opportunity employment regardless of gender, age, disability, ethnicity, sexual orientation, or religious affiliation. Our main purpose is to strengthen the community. Every day, we work side-by-side with our neighbors to make sure that everyone can reach their full potential, and we strive to live our cause with purpose every day. No matter who you are or where you’re from, we believe that we’re stronger when we come together. Requirements Bachelor’s degree in Marketing, Communications, Interactive Media or a related field preferred, or equivalent experience. 2–4 years of experience in digital marketing, advertising, communications, or a related field. Prior experience executing digital campaigns across website, email, social, and digital advertising platforms. Working knowledge of WordPress, Mailchimp, Canva, Meta, Google Analytics is a plus. Proficient in Adobe Creative Suite, Microsoft 365, Google Workspace, and general PC skills. Very tech savvy and can quickly learn new software/applications. Strong content creation skills, including copywriting and basic graphic, photo, and video editing. Highly organized with strong attention to detail; able to manage multiple projects and deadlines while maintaining accuracy and brand consistency. Able to independently travel between the Summit Area YMCA branches. About the Summit Area YMCA: We were founded as the Young Men's Christian Association in 1886, but today, we are The Y. Part of a world-class organization, we are one of the area’s leading nonprofits, that values, and is made stronger by, its diverse people. The Summit Area YMCA is committed to strengthening community by connecting all people to their potential, purpose, and each other. Working locally, we focus on empowering young people, improving health and well-being, and inspiring action in and across communities. By bringing together people from different backgrounds, perspectives, and generations, we ensure that we all have access to the opportunities, relationships, and resources necessary to learn, grow and thrive.

Responsibilities

This role is responsible for coordinating and executing digital marketing campaigns across web, email, social media, digital signage, and paid advertising, which includes creating, publishing, and managing content to drive engagement and connect people to the organization's mission. The manager will also track basic performance metrics, ensure content aligns with brand standards, and support ongoing campaign improvements.