Digital Marketing Manager

at  Harris Computer

i2 Group, a Harris Computer company, are currently recruiting for a Digital Marketing Manager on a permanent basis. This position will be undertaken on a hybrid basis, with one or two days per week working from our Manchester City Centre office and remotely.
The Digital Marketing Manager will report into the VP of Global Marketing and will be joining a small marketing team, that supports our business worldwide. The role will be key to helping us deliver against our digital marketing plan and wider marketing initiatives.
This is a new position key to the central marketing function, essentially to play a pivotal role in establishing and growing our digital footprint. The primary focus is on customer and prospect nurture marketing though various digital channels including outbound email, content development and social. The analysis of data is also key to this role.
The Digital Marketing Manager will own the planning and delivery of the customer and prospect nurture campaigns to help us improve customer retention and lead generation both directly and through our channel. The content plan is central to this success which you will also own, working in conjunction with the team. Primary responsibility will be to lead strategic digital marketing initiatives to help us grow our digital footprint and to further establish the i2 brand globally. In addition you will support the wider marketing team in their efforts to deliver against the overall marketing objectives.

ABOUT US

i2 Group is a world leader in intelligence analysis software. For more than 30 years we have empowered intelligence analysts and investigators to discover, create, and exploit actionable intelligence to identify the perpetrators of terrorism, fraud, and criminal activity. Learn more here: https://i2group.com.
At Harris, we strive to create a respectful and united environment where all members of our globally diverse community are empowered and have equitable opportunities to succeed.

In performing this role your core duties and responsibilities will include, but will not be limited to:
· Leading strategic digital marketing initiatives, leveraging market trends, and data analytics to enhance digital customer experiences and engagement across multiple channels.
· Overseeing digital projects, ensuring they are delivered on time, within budget, and to a high standard.
· Evaluating target market segmentation and provide insights to inform marketing and new campaign strategies.
· Working with our SEO consultant, devise and implement SEO campaigns, ensuring all marketing outputs are optimised.
· Monitoring and report on the effectiveness of digital marketing activities, making recommendations for improvements.
· Maintaining company websites and digital channels, including content creation.
· Contributing to the delivery of wider marketing objectives and support strategic projects.
· Managing external suppliers, ensuring standards and timeframes are met within budget.
· Providing accurate and timely reporting as requested.
· Supporting the wider marketing team as needed.