Zirous is an accomplished information technology and consulting company based out of West Des Moines, IA. For over 39 years, Zirous has been committed to executing best practices and going above and beyond industry standards to provide viable solutions for customers in all things extended reality, video production, marketing, data & analytics, revenue operations, enterprise integration, identity & access management, and custom application development.
Our technology partners include: https://www.zirous.com/partnerships/
We are looking to add a full-time Digital Marketing Manager to our internal marketing team!
Location: This position will work in a hybrid model with both work from home (remote) days on each Monday and Friday, as well as on-site days at the West Des Moines, IA office every Tuesday, Wednesday, Thursday. Zirous offers a flexible schedule so that you can work to meet business needs and your personal needs.

REQUIREMENTS

• Bachelor’s Degree in marketing, communications, or related field
• 5+ years of digital marketing experience
• This person is ideally both highly analytical and creative
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills
• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
• Familiarity with email marketing and automation platforms, Marketo, is preferredWorking knowledge of CRM platforms, with a preference for experience in Salesforce

• This role is a key driver of Zirous’ digital marketing efforts, with a focus on executing paid advertising, optimizing web presence, and producing high-quality marketing assets. Collaborating closely with the marketing (Director of Marketing & Sales Strategy, and Digital Marketing Strategist) and sales teams, the position contributes to digital strategy, campaign execution, lead generation, partner initiatives, and performance analytics.
• Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram - including audience targeting, creative development, ad structure, A/B testing, and performance optimization.
• Oversee the company website - managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience.
• Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions.
• Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage.
• Develop on-brand templates and assets for web, email, social, and event use.
• Manage full-funnel marketing campaigns and customer journeys-engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.
• Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals.
• Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints.Perform other duties as assigned.