Digital Marketing Manager at Ideaware

, , Colombia -

Full Time

Start Date

Immediate

Expiry Date

19 May, 26

Salary

0.0

Posted On

19 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ppc, Seo, Social Media Management, Content Marketing, Direct Mail, Analytics, Reporting, Google Ads, Meta, Keyword Research, On-page Optimization, Off-page Optimization, Technical Seo, Google Analytics, Meta Business Suite, Project Management

Industry

Software Development

Description

What we’re looking for Join an amazing US-based company as their Digital Marketing Manager, developing and executing multi-channel marketing strategies — from managing PPC campaigns and optimizing SEO to leading the social media presence, overseeing content marketing, and coordinating direct mail (postcard) campaigns. If you thrive in a fast-paced environment, have a deep understanding of digital channels, and are passionate about delivering measurable results, this full-time role with a dynamic international team is made for you. Responsibilities - PPC Campaign Management: Plan, execute, and optimize paid search campaigns (Google Ads, Meta, etc.) to maximize ROI. - SEO Strategy & Execution: Improve organic rankings through keyword research, on-page/off-page optimization, and technical SEO. - Social Media Management: Manage and grow social presence across platforms (Facebook, Instagram, LinkedIn, etc.), including content planning, publishing, and engagement. - Content Marketing: Collaborate on blog posts, email campaigns, landing pages, and marketing collateral to drive engagement and conversions. - Direct Mail/Postcard Campaigns: Manage recurring postcard mailers' production, scheduling, and performance tracking. - Analytics & Reporting: Monitor performance across all channels, analyze results, and present actionable insights for continuous improvement. - Collaboration: Work closely with internal teams (design, sales, product) and external vendors/agencies when needed. Qualifications - 5+ years of hands-on experience in digital marketing. - Proven expertise in PPC, SEO, and social media marketing. - Strong understanding of Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools. - Experience with content strategy and writing/editing for digital platforms. - Familiarity with direct mail marketing is a plus. - Excellent communication, project management, and organizational skills. - Self-starter with the ability to manage multiple campaigns and priorities. - English: B2 or above.

Responsibilities

The Digital Marketing Manager will be responsible for developing and executing multi-channel marketing strategies, including managing PPC campaigns, optimizing SEO, and leading social media presence. This role also involves overseeing content marketing and coordinating direct mail postcard campaigns while monitoring performance across all channels.