Digital Marketing Manager at Informa

Newton, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

130000.0

Posted On

06 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Strategy, Budget Management, A/B Testing, Performance Analysis, SEO, GEO, AEO, Google Analytics, SEMrush, Conversion Optimization, Marketo, Salesforce, GA4, ABM Platforms, Data Analysis, Project Management

Industry

Information Services

Description

Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Job Description This role is based in our 605 Third Avenue or Newton, MA office. Digital Strategy & Leadership Collaborate with leadership to design and implement a comprehensive multi-channel digital marketing strategy that aligns with business objectives and drives awareness, engagement, and pipeline. Manage and optimize digital marketing budgets, ensuring all campaigns are ROI-focused and deliver maximum impact. Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness. Act as the internal digital marketing expert, providing strategic guidance to leadership and cross-functional teams. Balance competing priorities across multiple teams and projects, offering clear reasoning and actionable solutions. Leverage data and testing insights to inform roadmap planning, testing strategies, AI tagging, and creative optimization. Conversion Optimization Implement tagging, tracking, and measurement plans to ensure accurate performance data across all digital destinations. Plan and execute A/B tests to improve conversion rates across page templates, messaging and creative. Partner with Web/Creative teams to optimize user paths, reduce friction, and increase visitor-to-lead and lead-to-MQL conversions. Search Optimization & Digital Visibility Lead all SEO, GEO, and AEO efforts to enhance visibility, drive inbound traffic, and generate qualified leads. Utilize tools such as Google Analytics, SEMrush, and others to measure campaign effectiveness and identify opportunities for improvement. Develop and execute strategies to ensure Informa TechTarget’s brand is discoverable across modern digital channels, including AI-driven search platforms like ChatGPT and Gemini. Analytics & Reporting Deliver regular reporting and insights on digital performance, campaign ROI, and audience engagement. Translate complex data into actionable recommendations that inform strategy and drive continuous improvement. Success Metrics include: CPL and CPA benchmarks by channel. MQL and pipeline contribution from digital programs. Optimized ROAS, allocating spend towards the channels that yield greatest pipeline Increase in conversion rates (visit-to-lead, lead-to-MQL). Performance lift from A/B testing and optimization. Contribution to broader GTM campaigns and growth targets. Qualifications Your Experience Degree in Marketing, Business, or a related field. 4–6 years of B2B SaaS marketing experience, with at least 2+ years managing large-scale paid campaigns (over $100K/month) on platforms such as Google Ads, Facebook, and LinkedIn. Hands-on expertise with key platforms: Google Ads, LinkedIn Campaign Manager, Marketo, Salesforce, GA4, SEO tools, ABM Platforms, etc. Proven track record of owning campaigns end-to-end and driving measurable pipeline growth. Strong knowledge of CRM systems (Salesforce preferred) and expertise in attribution reporting. Familiarity with AI search visibility strategies (e.g., ChatGPT, Gemini, Perplexity) is a strong plus. Your Skills Exceptional project management skills with the ability to manage multiple initiatives simultaneously. Proficiency in marketing and analytics tools such as Salesforce, Marketo, Google Analytics, etc. Advanced Excel and data analysis skills, including pivot tables and VLOOKUP. Strong analytical mindset with the ability to turn data into actionable insights and recommendations. Excellent communication and collaboration skills, with the ability to influence stakeholders across teams. Additional Information TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer with a philanthropic organization Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $115,000 $130,000 based on experience. This posting will automatically expire on March 26th, 2026

Responsibilities

This role involves collaborating with leadership to design and implement a multi-channel digital marketing strategy focused on driving awareness, engagement, and pipeline, while also managing and optimizing digital marketing budgets for ROI.