COMPANY DESCRIPTION

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

JOB DESCRIPTION

The Longevity Medical Division is at the forefront of cutting-edge health and longevity education, producing world-class events, research, and content. As the Digital Marketing Manager, you will report directly to the VP, Marketing and Operations and work as an essential member of our marketing team. You’ll collaborate with brand marketing leads to support all digital marketing functions across all medical brands. From optimizing SEO to managing Salesforce Marketing Cloud automations, you’ll be instrumental in ensuring our marketing efforts are data-driven, effective, and scalable.

QUALIFICATIONS

Experience: Mid-level experience in digital marketing, with a strong focus on SEO, email automation, and analytics.
Technical Skills: Expertise in SEO, Google Analytics, and Salesforce Marketing Cloud (or equivalent automation tools).
Analytical Mindset: Ability to analyze marketing data and translate insights into actionable strategies.
Creative Thinker: A knack for problem-solving, optimizing digital strategies, and driving engagement.
Strong Communicator & Team Player: Able to collaborate with multiple stakeholders and align efforts across brands.
Willingness to Learn & Adapt: Open to evolving marketing trends and emerging technologies.

KEY RESPONSIBILITIES

✅ SEO Strategy & Execution – Oversee and implement an SEO strategy that drives organic traffic and audience growth.
✅ Email Marketing & Automation – Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
✅ Audience Development – Work closely with brand teams to grow and nurture our audience database.
✅ Analytics & Reporting – Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
✅ Martech Stack Management – Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.
✅ Cross-Team Collaboration – Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.