Digital Marketing Manager at Intentsify LLC

Westwood, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

0.0

Posted On

02 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Digital Marketing, Paid Advertising, SEO, Website Management, Email Marketing, Social Media Marketing, Data Analysis, HubSpot, SEMrush, Intent Data, Collaboration, Communication, Product Testing, Campaign Management, ROI Analysis

Industry

Software Development

Description

Description Description: Intentsify needs a Digital Marketing Manager who lives and breathes B2B marketing. If you've got 3-5 years of experience and are ready to take full ownership of our digital marketing engine, from paid channels to SEO, we want to talk. As a core member of the Intentsify marketing team, you'll not only execute our strategy but also be a power user of our own platform, helping us test and perfect the next big thing we bring to market. Responsibilities: Paid Media & Digital Strategy: Develop and manage all paid advertising campaigns across LinkedIn, Google Ads, Meta, Reddit, and programmatic display. You will own the budget, optimize campaigns, and prove ROI with data-driven insights. Website & SEO: Be the expert on our website and search engine optimization. You'll execute strategies to improve organic rankings, drive traffic, and manage all aspects of the site. Database Marketing: You’ll be responsible for crafting the email marketing calendar and advising the organic social calendar. Marketing Tools & Data: Use your expertise with tools like SEMrush and HubSpot to analyze performance, manage campaigns, and prove the impact of your initiatives. You'll also be familiar with intent data tools and leverage them to inform your strategy. Product Ownership & Feedback: As a member of the Intentsify marketing team, you'll be a power user of the Intentsify platform. You will play a major role in testing new products and features, clearly communicating their impact and providing strategic direction on how to improve our offerings. Cross-functional Collaboration: Work closely with the content, sales, and product teams to ensure all digital efforts align with business goals and support lead generation. Requirements Qualifications: 3-5 years of experience in B2B digital marketing, with a strong preference for candidates from the technology sector. Proven experience managing and optimizing paid advertising campaigns. Deep expertise in SEO and website management. Proficient with HubSpot and skilled in using tools like SEMrush. Familiarity with intent data tools; experience with Userled is a bonus. Strong analytical skills with the ability to clearly communicate the impact and ROI of digital programs. Excellent communication and collaboration skills. Ideally, you’re located in the Greater Boston area so you can be at Intentsify HQ in Westwood, MA, 2-3 days per week with the marketing team.

Responsibilities

The Digital Marketing Manager will develop and manage paid advertising campaigns across various platforms while optimizing for ROI. Additionally, they will be responsible for website management and SEO strategies to drive organic traffic.