REQUIREMENTS:

• Degree holder in Marketing.
• At least 5 years of relevant marketing and digital experience from F&B industries.
• Flexible and adaptable to new challenges.
• Prior experience on ecommerce platform will be considered favourably.
• Keen interest in social media content development and latest digital trends.
• Customers focused with strong reliance on data, analysis and insight.
• Ability to multi-task and adapt to complex, fast-changing work environment.
• Excellent communication and interpersonal skills.

• Proactively monitor and analyse social media KPIs on a weekly/monthly/quarterly basis.
• Must be proactive in taking learnings and tweak strategy and posts accordingly.
• Develop and execute the overall digital marketing strategy to support business objectives, ensuring a seamless and engaging journey across all platforms including social media and company website.
• Track marketing metrics and analyse digital data to measure marketing success, improve traffic and engagement.
• Create digital marketing campaigns.
• Launching promotional offers and events to attract new and existing customers.
• Lead content and community management across social media platforms—ensuring brand consistency, timely engagement, and relevance to drive awareness and affinity.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Conduct ongoing competitor and digital trend analysis through social listening and digital monitoring tools to uncover opportunities and benchmark performance.
• Manage digital marketing budgets to ensure optimal investment efficiency, with clear tracking of ROI and performance against defined KPIs.
• Stay abreast of emerging digital technologies and marketing innovations, proactively applying relevant insights to keep the brand at the forefront of digital engagement.
• Actively track and manage public comments/feedback and private direct messages across owned social media channels. Monitor, engage and respond to guest interactions and messages in a timely and brand-appropriate manner.Ad hoc duties assigned by superior/ manager.