Digital Marketing Manager - Japan at MIRO STUDIO

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

29 Mar, 26

Salary

0.0

Posted On

29 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Demand Generation, Pipeline Creation, ABM, Paid Social, Agency Management, Buyer Behavior, Marketo, Salesforce, LinkedIn Campaign Manager, Analytical Mindset, Execution Discipline, Fluent Japanese, Business-Level English

Industry

Software Development

Description

About the team You'll join Miro's APJ Marketing team, working at the intersection of regional strategy and digital execution. This is a highly collaborative environment where you'll partner closely with the Head of Japan Marketing, Head of Digital, Sales, Analytics, and Operations teams to build predictable demand generation programs that drive enterprise growth in Japan. About the role Own enterprise demand generation for Japan and drive measurable pipeline growth through digital channels, integrated campaigns, and agency partnerships. You'll build predictable, repeatable programs that convert demand into qualified pipeline, with a focus on ABM, inbound campaigns, and paid digital. This role includes light oversight (~20% time) of SEO and SEM agency partners in Korea—primarily performance monitoring and reporting, not hands-on execution. What you'll do Own Japan's demand generation strategy for enterprise and strategic accounts • Build and execute ABM programs, inbound campaigns, and paid digital programs • Manage Japan website, email marketing, and local digital agencies • Partner with Sales to improve outbound effectiveness and lead follow-up • Collaborate with Analytics and Ops on lead scoring, attribution, and reporting • Create performance dashboards and drive continuous funnel optimization • Deliver predictable sourced pipeline aligned to Japan revenue goals • Oversee SEO and SEM agency performance for Japan and Korea (monitoring KPIs, reporting, quarterly business reviews) What you'll need • 8+ years B2B demand generation experience in Japan market • Proven track record owning (not just influencing) pipeline creation • Hands-on experience with ABM, paid social, and agency management • Strong understanding of Japan enterprise buyer behavior • Experience with Marketo, Salesforce, LinkedIn Campaign Manager, intent tools • Analytical mindset with strong execution discipline • Fluent Japanese; business-level English • Comfortable working in matrixed, global-local team structures What's in it for you Competitive equity package Wellbeing benefit and WFH equipment allowance Group Personal Accident Insurance (業務災害総合保険) and Group Long-Term Disability Insurance (団体長期障害所得補償保険). Reimbursement for the annual health check Annual learning and development allowance to grow your skills and career Company-sponsored English lessons Travel allowance for your commute About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you! Check out more about life at Miro: Youtube: https://www.youtube.com/@lifeatmiro Blog: https://miro.com/careers/life-at-miro/all/ Instagram: https://www.instagram.com/mirohq/ At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences. Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.

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Responsibilities

Own the demand generation strategy for enterprise and strategic accounts in Japan, focusing on building and executing ABM programs, inbound campaigns, and paid digital programs. Collaborate with various teams to optimize lead scoring, attribution, and reporting while delivering a predictable sourced pipeline aligned to revenue goals.