OUR JOURNEY AT KEEP

At Keep, we embarked on a mission with a powerful question: Why hasn’t the banking experience caught up with the rapid pace of technology?
This continues to fuel our passion for reshaping the Canadian fintech landscape. We provide businesses with a comprehensive suite of cross-border banking services, offering everything from credit cards to deposit accounts, currency conversions, and revenue financing.
With a team of seasoned global startup veterans with successful exits, Keep is committed to leading the charge as Canada’s next-generation fintech institution. Backed by VCs in the fintech sector, we’re racing ahead, expanding our reach and impact like never before.

ABOUT THE ROLE:

Join Keep as a Digital Marketing Manager, where your strategic thinking and data-driven approach will be key to refining our market positioning and driving growth. You’ll lead rigorous testing, experimentation, and analysis to shape our brand narrative, optimize customer engagement, and navigate the evolving fintech landscape with agility and insight.

Beyond execution, this role demands strong leadership. You’ll lead and develop a high-performing team, fostering collaboration, innovation, and accountability. Your leadership will be key in mentoring talent, optimizing workflows, and driving results in a fast-paced, data-driven environment.

• Developing and executing marketing strategies using a rigorous, experiment-driven approach.
• Leading and mentoring the marketing team, setting clear goals, providing feedback, and ensuring alignment with business objectives.
• Collaborating with other departments ensures a cohesive and integrated approach to customer communications and brand representation.
• Breaking down hypotheses and structuring experiments to validate or refine them, ensuring decisions are data-backed.
• Deeply understanding our Ideal Customer Profile (ICP) and leveraging brand marketing experience to refine our messaging.
• Writing creative briefs that clearly articulate hypotheses, testing methodologies, and expected learnings.
• Owning the full marketing funnel—customer acquisition, engagement, and retention.
• Leveraging performance marketing techniques (SEO, SEM, paid ads, content marketing) to drive measurable results.
• Advising on marketing aspects of new product launches, service offerings, or business ventures.
• Staying ahead of industry trends and applying best practices from top-tier marketing organizations.

WHY YOU SHOULD BE EXCITED ABOUT THIS ROLE:

• Drive Innovation: As the leading figure in our marketing department, you’ll be at the forefront of defining and executing innovative marketing strategies, playing a key role in the growth and evolution of our brand.
• Make a Significant Impact: In the rapidly changing fintech landscape, your role is key to shaping our brand identity and market presence, directly influencing our company’s success and customer engagement.
• Professional Growth: Thrive in a dynamic startup environment that values creativity and innovation, offering you rapid professional development and the chance to become a pivotal player in the marketing realm.
• Set Industry Standards: Your expertise and forward-thinking approach in marketing will set new benchmarks, positioning our company as a leader in the fintech industry and beyond.