DIGITAL MARKETING MANAGER

Reference number: JR249162
Location: Hybrid working - home and our office in Universal Square, Manchester
Working pattern: Full Time, 37.5 hours per week
Contract Type: Permanent
Number of roles: 1
Grade: K5
Salary: £40,000 - £44,000 per annum
We are looking for a Digital Marketing Manager to join our team.

WHAT WE DO

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance banking courses, and professional assessments. For almost 80 years, we’ve helped shape the development and careers of finance professionals.
We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart.

DISABILITY CONFIDENT SCHEME

As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages. Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.
Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend

ROLE SUMMARY

The Digital Marketing Manager is responsible for leading and executing our organic social media and content strategy. You’ll drive brand awareness, engagement, lead generation, traffic, and customer advocacy and retention across all Kaplan UK brands by owning our social channels and shaping our content output. Working with the wider team, you’ll integrate our social and content strategy into the wider marketing strategy, driving a multi-channel marketing approach. The role involves team management, strategy, campaign planning and execution, reporting, optimisation and close collaboration with stakeholders to ensure our digital presence resonates with our target B2C and B2B audiences.
This is an excellent opportunity for someone who may be currently working as a Social Media Manager or Digital Marketing Executive who is looking to expand their skills and build their career with an industry leader.
A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/yc3testa

WHAT YOU’LL BRING TO THE ROLE

As an experienced marketer with broad hands-on skillset across social channels and content activity, you’ll be able to use your experience to help create plans and ensure your team delivers activity and campaigns that support the marketing and business goals. You’re effective at working on multiple projects and to deadlines and are able to prioritise capacity and workloads to efficiently deliver campaigns and activity to drive marketing performance as an individual and through others.
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At least 3+ years marketing experience in a similar role across content and social

• Experience of managing team members
• Experience in creating effective on-brand content and messaging which is activated across a number of channels and platforms
• Proven experience in organic social media marketing
• Proven experience in content creation and copywriting
• Highly organised, with exceptional attention to detail
• Ability to work to deadlines and manage multiple campaigns
• Excellent written and verbal communication skills
• Previous experience using social media platforms, competitor / data analysis tools, content management systems and Google Analytics
• Results and measurement focused
• Hands on approach and self-motivated
• Positive can do attitude