We are seeking a Digital Marketing Manager – Lead Generation & Campaigns, based in our Milton Office location to join the Marketing team. This is a fully on-site role.

WHO WE ARE:

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities. With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission: to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

This role will focus on developing and executing strategic, data-driven campaigns that generate high-quality MQLs, accelerate SQL conversion, and support revenue growth.

• Lead the planning, execution, and optimization of lower-funnel digital marketing campaigns to convert mid- and low-funnel prospects into qualified sales leads.
• Own the lead generation strategy in coordination with sales operations, aligning campaigns to key business goals and sales targets.
• Develop annual marketing plans—including marketing automation strategies, content development and campaign page creation with clear KPIs and measurable outcomes.
• Design and execute targeted email marketing programs, including audience segmentation, A/B testing, deployment, and continuous optimization.
• Maintain and enhance our marketing automation system (Marketo) and ensure seamless integration with CRM (MS Dynamics); assist in integrating additional platforms as needed.
• Track, analyze, and report on campaign performance with actionable insights for continuous improvement.
• Support global and regional marketing projects while ensuring all campaigns follow brand, compliance, and legal guidelines.
• Act as an internal subject matter expert on lead management best practices, including lead scoring, nurturing, and lifecycle management.