Digital Marketing Manager at Loom Solar Pvt. Ltd.

, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

05 Sep, 26

Salary

0.0

Posted On

07 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Google Analytics (GA4), Google Tag Manager, Meta Ads Manager, SEO, SEM, CRM Management, Email Marketing, Marketing Automation, WordPress, YouTube Marketing, Lead Generation, Performance Marketing, Content Strategy, Data-Driven Decision Making, Vendor Management

Industry

Renewable Energy Semiconductor Manufacturing

Description

Key Responsibilities 1. Lead Generation • Generate qualified B2B and B2C leads through digital channels. • Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp. • Reduce cost per lead (CPL) while increasing lead quality. • Coordinate with inside sales and field sales teams for lead conversion. 2. Performance Marketing • Plan and execute paid advertising campaigns. • Manage advertising budgets and ROI. • Optimize campaigns based on conversion data. • Conduct A/B testing for ads, landing pages, and creatives. 3. Website & SEO Management • Improve website traffic through SEO. • Increase keyword rankings related to solar products. • Optimize landing pages for higher conversions. • Monitor website performance and user experience. 4. Content Marketing • Develop blogs, videos, case studies, and educational content. • Support dealer and distributor acquisition campaigns. • Build content strategy around solar awareness and customer education. • Coordinate with video and creative teams. 5. Social Media Management• Manage Facebook, Instagram, LinkedIn, YouTube, and X. • Increase followers, engagement, and brand visibility. • Build employer branding content. • Monitor customer feedback and online reputation. 6. Marketing Automation & CRM • Manage lead nurturing workflows. • Integrate digital campaigns with CRM. • Track customer journey from lead to sale. • Implement email and WhatsApp automation. 7. Analytics & Reporting • Track daily, weekly, and monthly KPIs. • Prepare management dashboards. • Analyze campaign performance. • Recommend improvements based on data. 8. Dealer & Distributor Marketing Support • Generate dealer acquisition leads. • Support ASM and RSM teams with local digital campaigns. • Run geo-targeted campaigns for dealer development. • Develop co-branded marketing programs. Requirements Education • MBA Marketing / Digital Marketing • BBA + Digital Marketing Certification • Bachelor's degree in Marketing, Business, or related field Experience • 5–10 years in Digital Marketing. • Experience in solar, electrical, consumer durable, renewable energy, or B2B industries preferred. • Proven track record in performance marketing and lead generation. Technical Skills • Google Ads • Google Analytics (GA4) • Google Tag Manager • Meta Ads Manager • SEO & SEM • CRM Management • Email Marketing • Marketing Automation • WordPress • YouTube Marketing Leadership Skills • Data-driven decision making • Team management • Vendor management • Project management • Communication and presentation skills Benefits What we offer? Freedom to “follow your passion” Opportunity to work with one of India’s fastest-growing Solar companies Regular training on creative tools & AI tools Growth opportunities in Finance Domain Performance-based incentives & salary growth Hands-on exposure with leadership team

Responsibilities

Lead the generation of B2B and B2C leads through performance marketing, SEO, and social media management. Manage the end-to-end digital customer journey, including content strategy, marketing automation, and analytics reporting.