• You generate leads by creating, optimizing, and distributing inbound and outbound content through our channels.
• Conception, implementation and further development of campaigns (white papers, landing pages, ad copy, social media posts)
• Operational management of our paid campaigns on Meta and Google Ads – from target group definition and budget allocation to ongoing optimization.
• Targeted use of AI tools for content production, research, and the automation of recurring marketing processes.
• Building and further developing our marketing automation in HubSpot: workflows, lead scoring, segmentation, nurture pathways and interfaces to our other tools
• Participation in the planning and implementation of the marketing and communication strategy
• Website and blog maintenance including GEO and SEO optimization
• Active community management on LinkedIn.  You follow clear brand guidelines, respond to comments, messages, and posts, and proactively initiate posts and conversations.
• Improving customer communication via newsletters, in-product communication, user videos and webinars
• Maintenance and analysis of reports on key KPIs as well as continuous performance analysis along the marketing funnel. 
• Planning and coordination of our (marketing) events and trade fairs
• Regular monitoring of the market, competition and relevant trends, and their implementation in marketing operations.
• Communication with service providers and partners

What you should bring. Your profile.

• 2-4 years of professional experience in online marketing, ideally in a B2B environment
• Interested in remote work with a connection to our office in Cologne?
• Experience using marketing tools such as Google Analytics, Google Search Console, KW-Planner, LinkedIn Campaign Manager and HubSpot 
• Practical experience in setting up and optimizing paid campaigns, including budget management based on CPL, CAC, and conversion rates.
• Experience in building automations and workflows in HubSpot
• AI affinity: You already work naturally with AI tools and are keen to significantly accelerate and automate marketing processes with them.
• Data-driven mindset and hands-on mentality
• A creative, confident writing style in the digital world
• Good technical understanding, a structured and proactive work style, and a feel for market trends.
• Willingness to independently manage channels, campaigns and budgets
• Fluent German skills (spoken and written) and good English skills
• Good self-management skills and an interest in building new marketing channels with a software company.