Digital Marketing Manager at Medical Air Services Association, Inc

Fort Lauderdale, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

03 Mar, 26

Salary

0.0

Posted On

03 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Paid Media, Lead Generation, Campaign Management, Analytics, Collaboration, CRO Strategies, A/B Testing, Meta Ads, Google Ads, HubSpot, Email Engagement, SMS Engagement, Excel, Problem Solving, Communication

Industry

Insurance

Description

Description This is a full-time, hybrid position based in Fort Lauderdale, FL Are you a data-driven digital marketer who thrives on scaling paid media performance and generating high-quality leads? Do you bring a strategic mindset and strong execution skills to cross-platform campaign management? MASA is looking for a Digital Marketing Manager to lead our digital acquisition efforts and drive measurable growth in a collaborative, mission-focused environment. ABOUT MASA MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com WHAT YOU WILL DO Lead paid media campaigns across Meta, Google, and emerging platforms to drive lead generation and meet CPL/CAC goals Manage full-funnel performance by aligning creative, landing pages, and nurture workflows for conversion Build and maintain dashboards and reports to monitor key performance metrics and provide actionable insights Collaborate with internal stakeholders (Sales, Ops, Compliance, Marketing) to align campaign execution and lead flow Test and scale new channels, platforms, and campaign types to reach new audiences efficiently Oversee CRO strategies and A/B testing for ads, messaging, and landing pages to improve conversion WHAT YOU BRING 4+ years of experience in paid digital media with a strong focus on performance and lead generation Intermediate Excel proficiency (formulas, pivot tables, charts, etc.) Familiarity with key platforms: Meta Ads, Google Ads, HubSpot, and landing page builders (e.g., UnBounce) Experience with email/SMS engagement tools (e.g., Twilio, Sakari) Strong analytical, problem-solving, and communication skills High school diploma or GED required; bachelor's degree preferred WHY WE THINK YOU’LL LOVE THIS OPPORTUNITY Your work will directly drive MASA’s customer acquisition and business growth You'll collaborate with cross-functional teams in a fast-paced, high-impact environment Our hybrid structure offers the flexibility to balance remote and in-office work You’ll join a team guided by MASA’s ACCTT values: Accountability – We do what we say and own what we do Compassion – We care deeply for the lives and communities we impact Customer Service Excellence – We treat every member like a VIP Trust – We act with integrity and deliver on our promises Teamwork – We excel when we work together NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation. #LI-RH1 #LI-HYBRID #corpjobs

Responsibilities

Lead paid media campaigns across various platforms to drive lead generation and meet goals. Manage full-funnel performance and collaborate with internal stakeholders to align campaign execution.