• Newly created role within a brilliant team.
• Strong career progression opportunities as the business continues to grow.

JOB DESCRIPTION

Key responsibilities of the Digital Marketing Manager:

• Lead the development and execution of a comprehensive digital marketing strategy focused on performance, lead generation and nurturing, and B2B customer acquisition, with scalable support for future B2C initiatives.
• Oversee eCommerce strategy and execution across Shopify and Magento, including UX enhancements, CRO, site architecture, and digital merchandising.
• Maximise the use of Salesforce for segmentation, campaign automation, lead management, and performance analytics.
• Align digital marketing initiatives with commercial objectives through impactful, multi-channel campaigns.
• Plan, manage, and optimise integrated marketing campaigns across Google Ads, paid social, SEO (SEMrush), email (Salesforce Marketing Cloud), and retargeting platforms.
• Own the full campaign lifecycle-from concept and execution to analysis and optimisation.
• Oversee the creation of content and creative assets, ensuring brand consistency and campaign relevance.
• Track and analyse key metrics including ROI, CAC, CLV, ROAS, CTR, conversion rates, and lead quality.
• Implement a data-driven approach to refine strategies and improve overall marketing effectiveness.
• Develop dashboards and performance reports to support decision-making and demonstrate ROI.
• Design and implement lead nurturing and customer retention programs through Salesforce and email marketing tools.
• Ensure full compliance with GDPR, PECR, and data governance best practices.
• Manage customer touchpoints across email, website, and ecommerce to drive engagement and lifetime value.
• Oversee content publishing and SEO performance on WordPress platforms.
• Collaborate with ecommerce and development teams to deliver high-performing landing pages, product launches, and technical enhancements.

• Lead the development and execution of a comprehensive digital marketing strategy focused on performance, lead generation and nurturing, and B2B customer acquisition, with scalable support for future B2C initiatives.
• Oversee eCommerce strategy and execution across Shopify and Magento, including UX enhancements, CRO, site architecture, and digital merchandising.
• Maximise the use of Salesforce for segmentation, campaign automation, lead management, and performance analytics.
• Align digital marketing initiatives with commercial objectives through impactful, multi-channel campaigns.
• Plan, manage, and optimise integrated marketing campaigns across Google Ads, paid social, SEO (SEMrush), email (Salesforce Marketing Cloud), and retargeting platforms.
• Own the full campaign lifecycle-from concept and execution to analysis and optimisation.
• Oversee the creation of content and creative assets, ensuring brand consistency and campaign relevance.
• Track and analyse key metrics including ROI, CAC, CLV, ROAS, CTR, conversion rates, and lead quality.
• Implement a data-driven approach to refine strategies and improve overall marketing effectiveness.
• Develop dashboards and performance reports to support decision-making and demonstrate ROI.
• Design and implement lead nurturing and customer retention programs through Salesforce and email marketing tools.
• Ensure full compliance with GDPR, PECR, and data governance best practices.
• Manage customer touchpoints across email, website, and ecommerce to drive engagement and lifetime value.
• Oversee content publishing and SEO performance on WordPress platforms.
• Collaborate with ecommerce and development teams to deliver high-performing landing pages, product launches, and technical enhancements