ABOUT OUR CLIENT

An SME manufacturing and production firm based in Doncaster. The team are looking for an experienced Digital Marketing Manager from either a B2C or B2B background to lead the marketing function.

JOB DESCRIPTION

The key responsibilities for the Digital Marketing Manager will include:

• Develop and implement innovative digital marketing strategies.
• Take ownership of marketing performance.
• Implement the SEO strategy to increase web traffic.
• Utilise the CRM system (Hubspot) to create engaging marketing campaigns, to drive lead generation.
• Effectively manage and interpret marketing data, and report to senior leadership team.
• Measure and report performance of all marketing campaigns.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.
• Establish and maintain relationships with key strategic partners.
• Oversee and manage the digital marketing budget.
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly.

The key responsibilities for the Digital Marketing Manager will include:

• Develop and implement innovative digital marketing strategies.
• Take ownership of marketing performance.
• Implement the SEO strategy to increase web traffic.
• Utilise the CRM system (Hubspot) to create engaging marketing campaigns, to drive lead generation.
• Effectively manage and interpret marketing data, and report to senior leadership team.
• Measure and report performance of all marketing campaigns.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.
• Establish and maintain relationships with key strategic partners.
• Oversee and manage the digital marketing budget.
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly

On offer for the Digital Marketing Manager role:

• A competitive salary ranging between £42,000 - £48,000
• The opportunity to work with a dedicated and talented team.
• An inclusive work culture that promotes career development