Digital Marketing Manager - Observability Business Unit at SolarWinds

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Oct, 26

Salary

0.0

Posted On

15 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media, Digital Marketing Strategy, Performance Marketing, Demand Generation, ABX, GA4, Tableau, Budget Management, A/B Testing, Stakeholder Management, Data Interpretation, Conversion Rate Optimization, B2B SaaS Marketing, CRM Systems, Programmatic Advertising, Content Syndication

Industry

Software Development

Description

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! Role Overview The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,). This role drives pipeline growth, brand awareness, and revenue impact through data-driven strategy and performance optimization. This position sits at the intersection of strategy, execution, and analytics, owning campaign performance end-to-end. Key Responsibilities Strategy & Planning Develop and execute comprehensive digital marketing strategies aligned with business goals Plan multi-channel campaigns across paid social, targeted display, content syndication and 3rd Party Define KPIs, budgets, and channel mix to optimize performance and ROI Campaign Execution Lead DG and ABX campaign execution from concept through optimization and scaling Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.) Partner with campaigns, content, creative, and web teams to launch integrated campaigns Performance & Analytics Monitor campaign performance (Account engagement/reach, CTR, CVR, CPL, ROAS, pipeline contribution) Analyze data using tools such as GA4, Tableau, or similar analytics platforms Identify optimization opportunities and run A/B tests (creative, audience, landing pages) Budget & Resource Management Own digital marketing budget allocation and optimization Manage vendor relationships and finance workflows Ensure efficient spend and maximize marketing KPIs Cross-Functional Collaboration Work closely with product marketing, sales, analytics, and demand gen teams Align campaigns with broader go-to-market and pipeline goals Coordinate with external agencies and internal stakeholders Continuous Optimization & Innovation Stay current on digital trends, platform updates, and emerging technologies Test new channels, tactics, and automation tools (AI, personalization, etc.) Improve funnel performance and conversion rates through experimentation Required Skills & Experience 4–7+ years in digital marketing, performance marketing, or demand gen Strong experience with: Paid media (LinkedIn, Meta, programmatic) Analytics tools (GA4, Tableau, Looker, etc.) Proven ability to manage campaigns end-to-end and drive measurable results Strong analytical and data interpretation skills Experience managing budgets and forecasting performance Excellent communication and stakeholder management Preferred Qualifications Experience in B2B SaaS or enterprise marketing environments Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot) Experience with CRO and experimentation frameworks Certifications (LinkedIn, 6Sense, etc.) SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

Responsibilities

The Digital Marketing Manager plans and executes integrated multi-channel campaigns to drive pipeline growth and brand awareness. They are responsible for end-to-end campaign performance, including budget allocation, analytics monitoring, and cross-functional collaboration.